Monday, September 29, 2025
HomeThink TankNeena Gupta & Borosil Launch Kitchen Connection to Celebrate Indian Kitchens

Neena Gupta & Borosil Launch Kitchen Connection to Celebrate Indian Kitchens

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Borosil has launched Kitchen Connection, a unique campaign that places the spotlight on the kitchen — the heart of every Indian home. Featuring acclaimed actor Neena Gupta, the initiative blends design, functionality, and family bonds, while also giving people across India a chance to win a full kitchen makeover.

Kitchens: More Than Just Cooking Spaces

In Indian households, kitchens are more than utility corners. They are spaces where families gather, stories unfold, and traditions are passed down. With Kitchen Connection, Borosil celebrates this emotional bond and reminds us why the kitchen truly defines the soul of a home.

Borosil’s Trusted Kitchen Solutions

The campaign highlights Borosil’s diverse portfolio of products designed for modern Indian kitchens:

  • Airtight glass jars for freshness
  • Hot-N-Fresh lunch boxes for everyday convenience
  • Made-in-India dinnerware for warmth and elegance
  • Flame Star glass-top gas stove for efficiency
  • Personalised copper bottles for a thoughtful touch

Each product reflects Borosil’s focus on innovation, quality, and detail — values that have shaped its journey for over 60 years.

Neena Gupta as the Face of Kitchen Connection

The first edition of Kitchen Connection features Neena Gupta, who embodies the campaign’s message of simplicity, warmth, and togetherness. Her presence reinforces the idea that kitchens are not just about cooking, but about connection, creativity, and comfort.

Borosil’s Legacy in Indian Kitchens

For more than six decades, Borosil has been a trusted part of Indian households. With Kitchen Connection, the brand is not only showcasing its innovative range of kitchenware but also expressing gratitude to the families who have welcomed Borosil into their homes.

Conclusion

With Kitchen Connection, Borosil redefines how we look at kitchens — not just as functional spaces but as the emotional heart of every home. By combining modern kitchen solutions with family stories, Borosil is building a legacy that celebrates trust, warmth, and innovation.

Also Read: KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

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