Transitioning from school to college is never easy, especially for freshers stepping into an unfamiliar world. But in its latest ad, Nescafé India positions its instant coffee, Nescafé Classic, as the perfect companion to navigate this phase.
Three Freshers, Three Dreams, One Beverage
The new ad, conceptualized by McCann Worldgroup, follows the journey of three college freshers, each with a unique goal:
- One aspires to become the college topper
- Another builds a comfortable box for sparrows to feed
- The third dreams of joining the college band as a drummer
Through their struggles and triumphs, one thing remains constant—Nescafé Classic fuels their journey.
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Nescafé India: The Return of the Jingle
A standout element of the ad is its memorable jingle, playing throughout the film. With ad lengths shrinking to short 10-second formats, jingles had almost become obsolete. However, Nescafé Classic revives this nostalgic branding tool, joining brands like Maaza and Coca-Cola, which have also embraced jingles in recent campaigns.
Nescafé’s Legacy in College-Themed Advertising
This is not the first time Nescafé India has tapped into student life. The Badal Life Ki Raftaar campaign featured multiple ads that depicted coffee as an essential part of students’ college journeys. With its new campaign, Nescafé Classic reinforces its role as a trusted companion for young dreamers.
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Conclusion
Nescafé India’s latest ad is more than just a commercial—it’s a story of ambition, friendship, and the role of coffee in shaping memories. With its engaging jingle and relatable storytelling, the brand once again cements its place in the hearts of college-goers.
