Neutrogena has rolled out its latest digital campaign starring Bollywood actress Shraddha Kapoor as the face of the brand. Crafted by BBDO India and DDB Mudra Group, the campaign highlights Neutrogena’s Hydro Boost range and introduces the brand’s new global philosophy – ‘Beauty To A Science’.
This philosophy cements Neutrogena’s 90-year legacy in offering clinically proven, science-backed skincare solutions, blending beauty with efficacy.
Shraddha’s “Juicy Secrets” and the Magic of Hydro Boost
In the fun and engaging campaign video, Shraddha Kapoor reveals her “juicy secrets” through a rapid-fire session. She shares hydration tips, must-haves in her bag, and the secret behind her radiant, dewy skin — Neutrogena’s Hydro Boost Water Gel.
Formulated with Hyaluronic Acid and Electrolytes, the Water Gel promises deep, weightless hydration, making it a must-have for healthy, glowing skin.
As Shraddha puts it,
“Why just drink water, when one can wear it?”
A Word from Neutrogena and Shraddha Kapoor
Manoj Gadgil, Business Unit Head at Kenvue, commented on the campaign saying, “We bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin, enabling women to feel their best every day.”
Shraddha Kapoor expressed her excitement about her association with Neutrogena, adding, “In a world full of complicated routines, I trust science and simplicity. Neutrogena delivers skincare without compromise.”
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Where You Can Catch the Campaign
The Neutrogena ‘Juicy Secrets’ campaign featuring Shraddha Kapoor will be live across YouTube, Instagram, and Meta platforms. Expect fresh, lively visuals packed with skin positivity and simple, effective skincare inspiration.
Why Neutrogena’s Hydro Boost Range is a Game-Changer
Neutrogena’s Hydro Boost Water Gel stands out for:
- Deep Hydration: Thanks to Hyaluronic Acid.
- Skin Vitality: Boosted by Electrolytes.
- Lightweight Feel: No sticky residue, just soft, fresh skin.
- Dermatologist-Tested Formulations: Safe, science-backed, and trusted worldwide.
For anyone looking to simplify their skincare routine without compromising results, Hydro Boost might just become your new skin savior.
Final Thought: Beauty Meets Science
Neutrogena’s collaboration with Shraddha Kapoor is not just a campaign — it’s a celebration of effective, uncomplicated skincare rooted in scientific excellence. If you’re chasing that ‘juicy’, hydrated glow, you know where to look now!
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