Nike is set to shake up the women’s athleisure market with the launch of NikeSKIMS, a collaboration with Kim Kardashian’s shapewear brand, Skims. This strategic partnership aims to combine Nike’s expertise in sports performance with Skims’ focus on design and inclusivity, creating a fresh take on activewear.
Balancing Nike’s Portfolio with Women’s Athleisure
Nike has traditionally been a brand dominated by menswear, but with NikeSKIMS, the company is making a significant push to strengthen its presence in the women’s segment. As athleisure continues to gain popularity, Nike is positioning itself to meet the evolving demands of women athletes with stylish and functional products.
Innovation Meets Inclusivity
NikeSKIMS promises to deliver a collection that merges performance innovation with contemporary aesthetics. The brand will offer extended sizing to ensure inclusivity, making high-quality activewear accessible to a broader audience. The designs are inspired by athletes, sports, and the female form, ensuring both comfort and confidence in every movement.
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Industry Leaders Speak on NikeSKIMS
Heidi O’Neill, president of consumer, product, and brand at Nike, emphasized the potential of this partnership:
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS. This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.”
Jens Grede, co-founder and CEO of Skims, highlighted the significance of the collaboration:
“Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically.”
Kim Kardashian, co-founder and chief creative officer of Skims, also shared her excitement:
“Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
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NikeSKIMS: Launch and Global Expansion
NikeSKIMS will launch its first collection in the U.S. this spring through select retail stores and the official Nike website. A global rollout is scheduled for 2026, with the collection expanding to new markets and retail partners.
Final Thoughts: A Bold Step for Activewear
With NikeSKIMS, the activewear industry is set for a major transformation, combining athletic performance, inclusivity, and fashion-forward design. As Nike and Skims redefine women’s athleisure, this collaboration is expected to make a lasting impact on both sportswear and fashion.
