Organic India, a brand under Tata Consumer Products Limited, has launched a compelling new campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’. Featuring cricket legend Sachin Tendulkar, the initiative aims to educate consumers on the importance of verifying organic claims and choosing genuinely organic products.
Organic India X Sachin Tendulkar
A Timely Campaign for Conscious Consumers
As consumer interest in health, wellness, and sustainability continues to rise, so does the influx of products claiming to be “organic.” But how can shoppers know which products are truly organic and which are not? This is the core question Organic India’s new campaign seeks to address.
Sachin Tendulkar, the face of the campaign, urges consumers in the brand film to look beyond the label and question what “organic” really means. “Sirf Naam se nahi, Kaam se organic,” Tendulkar says, emphasizing the need for authenticity and transparency in the organic food space.
Backed by Action, Not Just Words
The campaign goes beyond messaging. Organic India shares insights into its rigorous quality control processes—conducting over 600 tests on herbs, working with over 2,000 farmers, and holding multiple global organic certifications. This commitment to purity, sustainability, and traceability stands as a key differentiator in a saturated market.
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Consumer Education at the Forefront
According to Puneet Das, President – Packaged Beverages, India & South Asia at Tata Consumer Products, “There is a growing awareness of organic foods, but also a growing skepticism. Through this campaign, we urge consumers to question the legitimacy of organic claims and understand what makes a product truly organic.”
Multi-Platform Rollout
The ‘Sirf Naam Se Nahi, Kaam Se Organic’ campaign is being rolled out across digital platforms, with support from influencers and community-driven storytelling. The aim is to create an informed community of buyers who choose organic products not just based on label claims, but also on proof and credibility.
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Why This Matters
In a world full of marketing claims, Organic India is taking a firm stand for honesty, sustainability, and consumer empowerment. With Sachin Tendulkar lending his voice to the cause, the campaign adds trust and reach to an important message: Organic isn’t just a name. It’s a commitment.
