Panasonic Life Solutions India, a leading manufacturer of electrical construction materials (ECM) in the country, has unveiled an exciting new festive campaign, “Adorn your life with Right Light.” This campaign seeks to shed light on the pivotal role of lighting in Indian households during festive seasons while subtly showcasing Panasonic’s extensive range of lighting products. With the slogan, “Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye” (Because in festivals, it’s not just about lights burning, but about creating a bright and festive atmosphere), the campaign emphasizes how the right kind of lighting can transform ordinary settings into magical, festive environments.
Panasonic New Festive Campaign ‘Right Light’
The heart of Panasonic’s “Adorn your life with Right Light” campaign lies in the recognition of how lighting can significantly influence our surroundings and infuse the festive spirit even into the most ordinary settings. This campaign message is encapsulated by the slogan, ‘Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye’ which conveys the idea that festive lighting is about more than just illumination; it’s about creating a vibrant and celebratory atmosphere.
Panasonic Life Solutions India understands the cultural significance of festivals in India, where lighting plays a central role in the festivities. The right lighting can enrich the ambience of homes, temples, streets, malls, parks, and more. The entire country comes alive with lights during these special occasions, and Panasonic’s range of lighting products is here to make these moments even more spectacular.
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A Brand Perspective on Panasonic new campaign ‘Right Light’
Sunil Narula, Senior Vice President of Sales & Marketing at Panasonic Life Solutions India, highlighted the importance of this campaign for the brand. India is a nation of festivals and lights, and this campaign is a significant moment for Panasonic as a lighting brand. Their aim is to showcase the wide array of lighting solutions they have to offer. The lighting category plays a substantial role, especially during festive seasons, and presents an innovative space for growth. The objective is to make consumers aware of Panasonic’s lighting offerings.
Raja Mukherjee Head – Business Group and Sr Vice President – Lighting Business, Panasonic Life Solutions India said, “Lighting is an integral part of any festival in India. It adds an additional dimension and enriches the ambience of your home, temples, roads, malls, parks etc. The entire country “decks up” with lighting. With state-of-the-art energy-efficient sources, our lighting helps to save over 50 % of energy compared to the conventional sources and with controls, saves another 15 to 20 % of further energy. These lights are available with various CCTs right from red, green, blue, pink, amber, warm, warm white, cool daylight etc. to name a few. They set the festive mood in the true sense and impact the emotional state of an individual. With RoHS-compliant Panasonic lighting, light up your festive mood.”
Where to Experience ‘Right Light’
To spread the festive cheer, the campaign film will be featured on various digital platforms, including YouTube and Facebook. The film encapsulates the essence of ‘Right Light’ and its ability to transform spaces and elevate the festive spirit.
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Conclusion
Panasonic Life Solutions India’s “Adorn your life with Right Light” campaign is a testament to the brand’s commitment to enhancing the festive experience of Indian households. By focusing on the power of the right lighting, the campaign aims to make consumers aware of the diverse and energy-efficient lighting solutions Panasonic offers. As India gears up for its next festive season, Panasonic’s ‘Right Light’ is set to make homes and public spaces even more vibrant and joyous, proving that lighting is more than just illumination – it’s about creating a bright and festive atmosphere.
