Visa, the global leader in digital payments, has launched its new campaign ‘Pay Safe with Visa’ in India, aimed at highlighting the safety and convenience of card payments in everyday usage. The campaign features three films of 30 seconds each, out of which the first was released on 1st April 2023.
Bollywood star and actor Vicky Kaushal is the face of this campaign, which aims to demonstrate that payments through Visa are an ideal option for consumers to pay for any purchase due to layers of security, innovations like tokenization and seamless payment experiences.
The films showcase through Vicky Kaushal how safe one’s payments are when paying in stores or online in three different situations. One can tap to pay at a POS terminal with a smartphone or Visa card or pay online with their secured Visa card credentials.
Sujatha V. Kumar, head of marketing, India and South Asia, Visa, said, “Visa has been a trusted brand in digital payments for decades and card payments have withstood the test of time. Our ‘Pay Safe with Visa’ campaign highlights this inherent benefit of card payments and our commitment to safe payments, always.”
Vicky Kaushal also expressed his excitement to be associated with Visa and the ‘Pay Safe with Visa’ campaign. He values the safety of digital payments and is thrilled to showcase how Visa’s innovative and secure payment options can offer peace of mind to consumers. He hopes that through this campaign, more people feel confident to use their Visa cards for safe and seamless transactions.
The films, designed by Leo Burnett and directed by Shekhar Kamble, Director, DreamPunk, highlight the various features of card payments and the underlying security features that make them safe, comfortable and stress-free for everyone. Each film reiterates, through everyday relatable situations, how Visa extends the utmost importance and care for the safety of your card transactions.
Overall, the ‘Pay Safe with Visa’ campaign serves as a reminder of the importance of safe and secure digital payments. With the endorsement of Vicky Kaushal, Visa hopes to encourage more consumers to use their cards for safe and convenient transactions, while reinforcing their commitment to providing secure and seamless payment experiences.
