AI chatbot Perplexity is on a mission to prove that asking an AI everything has become second nature — and its latest campaign brings global icons into the mix.
After featuring Indian influencers like CarryMinati and The Rebel Kid, Perplexity’s new ad now stars F1 legend Lewis Hamilton and comedian Eric André. The two-minute film hilariously captures how everyone — from world champions to comedians — now instinctively turns to AI for answers.
In the ad, André is seen breezily consulting Perplexity for motorcycle care advice, while Hamilton does the same for his own queries. The message is simple: curiosity hasn’t changed — only where we go to satisfy it has.
Perplexity X Lewis Hamilton & Eric Andre
AI as the New Best Friend
Perplexity positions itself as more than a search engine. It’s the friend you turn to when you’re unsure, curious, or just want a second opinion. From The Rebel Kid’s Mykonos party mishap to CarryMinati helping a boomer get online — the campaign cleverly shows real, relatable use cases that blur the line between human and AI instinct.
As the ad reminds us, we’ve always looked to someone for knowledge. Now, that “someone” happens to be an AI that can access everything on the internet.
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The India Push: Smart, Strategic, and Timely
Back in India, Perplexity’s strategy is clear. With ChatGPT still dominating public perception, Perplexity is building its own distinct identity — one campaign and one partnership at a time. Its tie-up with Airtel, offering subscribers free Pro access worth ₹17,000, signals a strong move to drive adoption and visibility in one of the world’s biggest digital markets.
What’s Next for Perplexity?
Whether Perplexity becomes the internet’s go-to answer engine or just another voice in the AI crowd depends on one thing — what we choose to ask next.
But if Lewis Hamilton and Eric André are already asking Perplexity for advice, it might not be long before the rest of the world follows.
