Prega News, India’s leading pregnancy detection brand from Mankind Pharma, has launched its latest Women’s Day campaign, #shecancarryboth. The campaign sheds light on the societal biases working mothers face, emphasizing that women can excel both professionally and as mothers without compromise.
A Powerful Narrative of Strength and Perseverance
The campaign video follows a young girl, Sanvi, at a parent-teacher meeting, anxiously waiting for her mother while overhearing judgmental whispers about working moms. The story takes an inspiring turn when her mother, a decorated Army officer, arrives in full uniform. Sanvi proudly reads an essay about her role model—her mother—challenging deep-seated stereotypes about motherhood and career ambitions.
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A Call for Change: Prega News’ Stand
According to an Ashoka University report, 73% of Indian women leave their jobs after childbirth, and nearly half of those who return drop out within four months. Prega News’ campaign challenges these realities, advocating for a society that supports, rather than judges, working mothers.
Joy Chatterjee, Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit, emphasized, “While women have made significant professional strides, societal mindsets still lag behind. This campaign reinforces our commitment to supporting and celebrating women who defy these outdated stereotypes.”
The Perspective of a Child: A Superhero Mom
What makes #shecancarryboth particularly impactful is its focus on the child’s perspective. Through Sanvi’s touching essay, the campaign highlights how children of working mothers see their moms as superheroes—not just caregivers, but also as leaders and changemakers.
Prega News: A Champion of Women’s Empowerment
Prega News has consistently supported progressive narratives around motherhood. With an 85% market share in the pregnancy detection category (IQVIA, MAT March 24), the brand continues to use its platform to challenge societal norms and push for gender equality.
The #shecancarryboth campaign is a bold reminder that motherhood is not defined by staying within societal expectations—rather, it is about love, strength, and the ability to balance multiple roles with pride.
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Conclusion
Prega News’ #shecancarryboth campaign is more than just an advertisement—it’s a movement towards changing how society perceives working mothers. By highlighting the resilience and dedication of women who balance both professional and personal responsibilities, the campaign encourages a much-needed shift in mindset. As more brands take a stand for gender equality, initiatives like these play a crucial role in shaping a more inclusive and supportive world for working mothers.
