Quaker has launched its latest innovation – Quaker Instant Oats in a captivating new TVC with brand ambassadors Sidharth Malhotra and Kiara Advani. The TVC, conceptualized by Leo Burnett, showcases a playful narrative where Kiara introduces Sid to the world of Quaker Instant Oats in a light-hearted and entertaining manner.
Quaker Instant Oats TVC Narrative
The TVC opens with Kiara serenely practicing yoga as Sid enters the room, enticed by a tempting aroma. What follows is a delightful sequence where Sid, unable to resist, impulsively tastes the steaming bowl on the table, unaware that it’s Kiara’s creation of Quaker Instant Oats – Herby Cheese flavor. Kiara, initially surprised, observes Sid’s taste test with amusement. As Sid continues to relish the flavor, Kiara reveals the secret behind the delicious snack and hands him the pack, playfully nudging him towards the kitchen. The ad concludes with Kiara enjoying the Instant Oats that Sid prepares, emphasizing the tagline – ‘Nutritious Oats, Ab Bane Delicious.’
Kiara Advani’s views
Expressing her thoughts on the campaign, Kiara Advani shared, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!” Sidharth Malhotra added, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavorful journey that smoothly blends into our lives away from the screen.”
Sravani Babu views
Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, expressed the brand’s commitment to innovation and nutritional excellence. “Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”
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National Creative Director of Leo Burnett- Vikram Pandey’s views
Vikram Pandey (Spiky), National Creative Director, Leo Burnett, shared insights into the creative process, stating, “We wanted to break the perception that eating better means eating boring and tediously prepared meals. With Kiara and Sidharth, who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”
Abridge Entertainment Ventures LLP Founders’ view
The founders of Abridge Entertainment Ventures LLP, Devanshi Sodhani and Aditi Kanakia, expressed their satisfaction with the collaboration, stating, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realized Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”
Wrapping up: Quaker Instant Oats Campaign
In conclusion, the Quaker Instant Oats TVC not only introduces a new product but also challenges stereotypes about healthy eating being dull. With the infectious chemistry between Sidharth Malhotra and Kiara Advani, the campaign successfully conveys the message that nutritious can indeed be delicious, making Instant Oats a flavorful addition to daily routines.
