Monday, May 27, 2024
HomeThink TankRajkummar Rao Teams Up with Cashify for a Smartphone Upgrade Revolution

Rajkummar Rao Teams Up with Cashify for a Smartphone Upgrade Revolution

- Advertisement -

In a move to redefine the narrative around smartphone upgrades, Cashify, a leading platform for selling and buying used smartphones, has launched a captivating campaign featuring the talented Bollywood actor Rajkummar Rao. The campaign, designed to convey a powerful message, emphasizes the smart, budget-friendly alternative that refurbished smartphones offer for individuals looking to upgrade to their dream devices.

Cashify Campaign: The Storyline

Rajkummar Rao, along with the creative genius Rohit Malkani from L&K Saatchi & Saatchi, has put together two humorous and flamboyant videos. These videos are all about why choosing a refurbished phone isn’t just a good idea but also a fun way to make your tech dreams come true without spending too much.

Also Read: Kapil Sharma Is Back on Netflix With A New Home

Rohit Malkani’s words

Rohit Malkani, Jt. National Creative Director of L&K Saatchi & Saatchi, said, “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

Nakul Kumar’s Vision

Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify, added, “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”

Also Read: Kapil Sharma and Sunil Grover reunite for Netflix show after 6 years

Campaign Plan

The videos are going to be on TV and online, so pretty much everyone can catch them. This way, whether you’re a tech lover or just someone who cares about the planet, you’ll get the message.

Let’s Wrap up: Cashify X Rajkummar Rao

Cashify and Rajkummar Rao are not just talking tech; they’re saying, “Hey, you can have the latest cool gadgets without emptying your wallet, and you’re also doing something good for the environment.” It’s a win-win situation, and this campaign is all about making smart choices for your tech dreams and for the planet we call home.

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles