In a move to redefine the narrative around smartphone upgrades, Cashify, a leading platform for selling and buying used smartphones, has launched a captivating campaign featuring the talented Bollywood actor Rajkummar Rao. The campaign, designed to convey a powerful message, emphasizes the smart, budget-friendly alternative that refurbished smartphones offer for individuals looking to upgrade to their dream devices.
Cashify Campaign: The Storyline
Rajkummar Rao, along with the creative genius Rohit Malkani from L&K Saatchi & Saatchi, has put together two humorous and flamboyant videos. These videos are all about why choosing a refurbished phone isn’t just a good idea but also a fun way to make your tech dreams come true without spending too much.
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Rohit Malkani’s words
Rohit Malkani, Jt. National Creative Director of L&K Saatchi & Saatchi, said, “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”
Nakul Kumar’s Vision
Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify, added, “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”
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Campaign Plan
The videos are going to be on TV and online, so pretty much everyone can catch them. This way, whether you’re a tech lover or just someone who cares about the planet, you’ll get the message.
Let’s Wrap up: Cashify X Rajkummar Rao
Cashify and Rajkummar Rao are not just talking tech; they’re saying, “Hey, you can have the latest cool gadgets without emptying your wallet, and you’re also doing something good for the environment.” It’s a win-win situation, and this campaign is all about making smart choices for your tech dreams and for the planet we call home.
