FabriCare by D’Decor has unveiled its latest campaign, starring Bollywood’s power couple, Ranbir Kapoor and Alia Bhatt. Directed by the acclaimed filmmaker Karan Johar under his Dharma 2.0 banner, and conceptualized by 82.5 Communications, this campaign highlights the brand’s message, “Beauty That Needs No Protection.” The campaign focuses on showcasing FabriCare’s premium range of easy-clean, high-performance fabrics designed to withstand the drama of everyday life without compromising on style or elegance.
FabriCare by D’Decor’s Campaign Overview
The commercial opens with a playful scene featuring Ranbir Kapoor sitting on a couch, holding a trophy and asking Alia Bhatt to congratulate him on his recent win. Alia, with a hint of sarcasm, offers a less-than-enthusiastic “congratulations.” This lighthearted banter sets the stage for the unexpected twist that follows. As multiple champagne bottles appear behind Alia, Kapoor expresses concern about the potential mess. However, Bhatt confidently reassures him that with FabriCare’s easy-clean technology, there’s nothing to worry about. The ad culminates in a fun-filled champagne shower, drenching the actors and the room, but leaving the fabrics spotless, thanks to FabriCare’s advanced protection.
The Message: Beauty That Needs No Protection
The campaign effectively communicates FabriCare’s core message: high-quality fabrics that are not only beautiful but also resilient. The narrative underscores the idea that while homes may be full of drama, with FabriCare, the beauty of your home remains protected without requiring extra effort. The tagline, “Beauty That Needs No Protection,” encapsulates the brand’s promise of delivering fabrics that are both aesthetically pleasing and highly durable.
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Insights from the Team Behind the FabriCare by D’Decor’s Campaign
Ajay Arora, Managing Director, D’Decor Home Fabrics
In a press release, Ajay Arora, managing director, D’Decor Home Fabrics, says, “FabriCare’s objective is to offer the consumer, products that are beautiful and high performance. Consumers need fabrics wich are easy to maintain and look attractive always. Homes are where we want to enjoy different experiences and FabriCare will ensure we do not need to handle the fabrics with care. Each and every promise that is being rolled out to the Indian consumer is something that we have our manufacturing systems and our factory well adapted to. Ranbir and Alia perfectly embody the dynamic, modern spirit we wanted to highlight. Their contemporary, high-energy personas align perfectly with the performance and sophistication that our fabrics bring to Indian homes.”
Karan Johar, Director
Johar adds, “Working on this campaign with FabriCare has been an exhilarating experience. The concept of illustrating how high-performance fabrics can handle the drama of everyday life in a Bollywood style was both challenging and rewarding. Ranbir and Alia brought an incredible energy to the project, making it a truly memorable collaboration.”
Kapoor says, “Collaborating with FabriCare has been a fantastic experience. The fabrics are not only stylish but also incredibly resilient. I feel it’s a real need of the hour – people want their homes to be beautiful but don’t want to compromise on their lifestyle or experiences. FabriCare goes a long way in helping them do that. I am very excited to be a part of the FabriCare journey and I’m looking forward to a long association.”
Ranbir Kapoor, Actor
Ranbir Kapoor shared his enthusiasm for being part of the FabriCare journey, emphasizing the importance of having stylish yet resilient fabrics at home. He highlighted the campaign’s relevance, as it addresses the modern consumer’s need for beauty without compromising lifestyle or experiences.
Alia Bhatt, Actor
Sharing her experience, Bhatt says, “I’m thrilled to continue my association with FabriCare by D’Decor for a second year. This new campaign highlights the brand’s commitment to quality and innovation and captures how these home fabrics can handle life’s surprises with ease. It’s been a wonderful experience being part of the FabriCare family.”
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Simone Arora, Creative Director, D’Decor Home Fabrics
“As the creative director of FabriCare, I’m thrilled with our latest campaign that underscores our commitment to innovation. Our focus is on creating fabrics that blend superior durability and versatility with modern aesthetics. Our new campaign reflects our dedication to crafting solutions that empower our customers to live better by providing products that are both beautiful and built to perform,” Simone Arora, creative director, D’Decor Home Fabrics.
Nikita Desai, VP – Strategy, Brand, and Business Excellence, D’Decor Home Fabrics
Nikita Desai, VP – strategy, brand and business excellence, D’Decor Home Fabrics adds,“Over the past year, FabriCare has achieved tremendous success, helping our consumers create beautiful and high performing living spaces. At FabriCare, we’re continuously innovating to stay ahead of the curve, ensuring our fabrics offer unmatched durability and versatility. This new campaign showcases the next level of how our products blend elegance with practicality, helping our consumers create beautiful, unbridled experiences at home, through a fun, energetic yet relatable take on everyday situations in our star couples’ lives.”
Mayur Varma, Chief Creative Officer, 82.5 Communications
Mayur Varma, chief creative officer, 82.5 Communications, says, “Sofas and curtains at home are susceptible to unexpected spills – coffee, sauce, or curries. And in Ranbir and Alia’s home, the unexpectedness reaches dramatic levels. That’s where Easy Clean from FabriCare steps in and emerges spotlessly clean. Watch the high-performance fabrics in action in our high-voltage ad.”
Alia Bhatt’s Continued Association with D’Decor
Alia Bhatt’s association with D’Decor has been ongoing since at least 2023. In her role as a brand ambassador, she has appeared in several campaigns alongside Bollywood superstar Shah Rukh Khan. This collaboration is part of a broader partnership that includes other notable figures like interior designer and Bollywood producer Gauri Khan. Together, they have contributed to a series of ad campaigns that blend celebrity appeal with sophisticated design, showcasing D’Decor’s home decor products to a wide audience.
Conclusion: Alia Bhatt & Ranbir Kapoor in FabriCare by D’Decor Campaign
FabriCare by D’Decor’s latest campaign, featuring Ranbir Kapoor and Alia Bhatt, directed by Karan Johar, beautifully captures the essence of modern living. By showcasing how FabriCare’s high-performance fabrics can handle the drama of everyday life without sacrificing beauty or style, the campaign successfully reinforces the brand’s commitment to delivering quality and innovation. With a mix of star power, creative direction, and a compelling message, this campaign is set to resonate with consumers across various platforms.
