Nutella, the beloved hazelnut cocoa spread from Ferrero India, has launched its latest campaign, ‘Nutella Loves Bread’, featuring Bollywood star Ranveer Singh. The campaign aims to position Nutella as a go-to breakfast spread, demonstrating how it pairs perfectly with popular Indian breads like dosa, paratha, bun, and roti.
Ranveer Singh’s Fun Breakfast Experiment
The digital ad film features Ranveer Singh playfully deciding between Nutella and traditional Indian breads. Rather than choosing just one, he combines them, showcasing Nutella’s versatility. With his signature charm and enthusiasm, Singh highlights how Nutella enhances breakfast, concluding with the tagline, ‘Mornings taste better with Nutella’.
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Exciting Cashback Offer for Consumers
As part of the campaign, Nutella is offering an assured Rs. 40 cashback on purchases made at supermarkets, kirana stores, and e-commerce platforms. This marks the brand’s first-ever cashback offer, making the Nutella breakfast experience even more rewarding for consumers.
Chefs Join the Breakfast Revolution
To further inspire Nutella fans, renowned chefs Pankaj Bhadouria, Natasha Gandhi, and Meghna Kamdar will be sharing creative breakfast recipes that showcase how Nutella can be paired with Indian breads in delicious and unique ways.
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Nutella’s Vision for Breakfast Joy
Zoher Kapuswala, Marketing Head, Nutella, Ferrero India, emphasized the brand’s commitment to making breakfast joyful and memorable. He stated, “Nutella has shaped a unique space in the breakfast category, becoming one of the top choices for consumers. At Ferrero, we believe Breakfast brings joy, fosters connections, and makes everyday moments special. With Ranveer Singh’s love for Nutella, infectious energy, and our first-ever cashback offer, we’re making breakfast even more exciting and irresistible for our consumers.”
Conclusion
Nutella’s ‘Nutella Loves Bread’ campaign is a delightful initiative that brings a new twist to Indian breakfasts. By featuring Ranveer Singh, launching an attractive cashback offer, and collaborating with expert chefs, Nutella is reinforcing its position as a versatile and exciting breakfast essential. Whether it’s paratha, dosa, or a simple bun, Nutella makes every bite a treat!
