Aashirvaad Atta, a household name synonymous with quality, has taken a revolutionary step towards enhancing transparency and empowering consumers with its latest campaign, ‘Likh ke Le Lo.’ In an unprecedented move, the brand has partnered with the renowned TV star Rupali Ganguly, who plays a pivotal role in assessing the ‘Quality Certificate’ for the entire category.
A Personal Touch: Aashirvaad’s ‘Quality Certificate’
Aashirvaad Atta’s commitment to delivering superior quality takes center stage with the introduction of the ‘Quality Certificate.’ Every pack of Aashirvaad Shudh Chakki atta now features a QR code, allowing consumers to access personalized information about their atta – from the quality of wheat used to the milling process employed. This initiative underlines Aashirvaad’s dedication to setting industry benchmarks in quality assurance.
Rupali Ganguly: A Trusted Partner in Quality Assessment
Adding star power to the campaign is the collaboration with Rupali Ganguly, a popular face in Indian households. As a partner in assessing the ‘Quality Certificate,’ Rupali brings authenticity and credibility to Aashirvaad’s commitment to transparency. In a compelling TV commercial, she can be seen utilizing the QR code to delve into the details of Aashirvaad Atta’s quality parameters.
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Aashirvaad: ‘Likh ke Le Lo’ campaign
The ‘Likh ke Le Lo’ campaign is not just a marketing endeavor; it’s a visionary initiative to empower consumers with the knowledge they need to make informed choices. Recognizing that a significant portion of households still opt for unbranded atta, Aashirvaad aims to instill confidence by addressing concerns related to wheat quality, cleanliness, and the absence of added maida.
Anuj Kumar Rustagi’s views
Anuj Kumar Rustagi, COO of Staples and Adjacencies at ITC Foods, expressed, “Aashirvaad’s legacy of quality and purity takes a giant leap with the Likh ke Le Lo campaign.” This underscores the brand’s unwavering commitment to providing consumers with whole wheat atta of the highest standards. The personalized ‘Quality Certificate’ is not just a symbol; it’s a pledge that reinforces Aashirvaad’s dedication to unparalleled quality.
Rupali Ganguly’s Perspective on the Initiative
Sharing her thoughts on the association with Aashirvaad, Rupali Ganguly said, “Like millions of households in India, Aashirvaad has been part of our home for years.” She commended the brand for its commitment to delivering top-quality products and encouraging consumers to make healthier choices. Rupali views the ‘Likh ke Le Lo’ campaign as a progressive approach that educates and empowers consumers to make better choices for their families.
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Wrapping up
In conclusion, Aashirvaad Atta’s ‘Likh ke Le Lo’ campaign, with the endorsement of Rupali Ganguly, marks a significant leap in consumer-centric initiatives. By combining trust, transparency, and the influence of a beloved celebrity, Aashirvaad Atta is not just selling atta, it’s cultivating a culture of informed choices and empowered consumers.
