Luxury meets legacy as iconic designer Manish Malhotra joins forces with Samsonite, the global luggage leader, to launch a travel collection that redefines modern sophistication. With this first-of-its-kind partnership, Samsonite blends high-end functionality with Malhotra’s signature design ethos—elegant, bold, and timeless.
Samsonite X Manish Malhotra
A 360° Campaign Crafted for Impact
Handled by digital agency Social Beat, the launch campaign was executed with a powerful 360° digital approach:
- Social media strategy focused on Manish Malhotra’s personal appeal
- Influencer marketing to amplify visibility
- Targeted media planning and buying for maximum impact
To support offline visibility, hoardings and in-store setups were also activated, giving the campaign an omnipresent edge.
The Teaser That Sparked Curiosity
The campaign kicked off subtly, with Manish Malhotra himself spotted carrying the bag—sans any branding. This understated introduction generated intrigue across social media and fashion circles.
Next came curated influencer content, where select creators revealed the bags in stylish settings, building anticipation for the grand unveiling.
Samsonite X Manish Malhotra: A Film That Tells a Fashion-First Story
At the heart of the campaign lies a minimalist yet powerful film. Shot with a blend of sleek and gritty visuals, the film avoids over-branding and allows the product to take centre stage, mirroring the core idea: this isn’t just luggage—it’s a style statement.
The film aligns with Samsonite’s global design language while embracing the couture-inspired aesthetics of Manish Malhotra.
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Voices Behind the Vision
Anushree Tainwala, Executive Director at Samsonite South Asia, said:
“This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility.”
Ashish Tambe, National Creative Director at Social Beat, added:
“The campaign had to evoke the emotion of owning a statement… beyond the tactical and create an aura of a fashion-first international traveller.”
Vikas Chawla, Co-founder of Social Beat, shared:
“The goal was to build a campaign that did justice to the grandeur of the collaboration, and our team delivered across creative, films, media, and tech.”
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Redefining Travel with Style
The Manish Malhotra x Samsonite collection is more than just travel gear—it’s a declaration of individual style. From airport runways to fashion runways, this collab seamlessly blurs the lines between function and fashion.
Whether you’re a jet-setter or a style enthusiast, this collection ensures that your travel essentials carry as much flair as your wardrobe.
