WickedGüd, a Shark Tank-featured food brand founded by Bhuman Dani, is back in the spotlight with a bold new campaign that’s turning heads and starting conversations. Known for its mission to “UnJunk India, One Kitchen at a Time,” the brand launched the first of a three-part digital campaign featuring Bollywood actor and wellness icon Shilpa Shetty.
WickedGüd X Shilpa Shetty
A Playful Twist on Food & Celebrity Culture
The campaign film kicks off with a humorous twist — Shilpa Shetty publicly rejects a bowl of noodles citing health concerns, only to be mocked in a fictional news segment for her contradictory choices. What follows is a candid monologue where Shetty sets the record straight, highlighting her shift toward WickedGüd’s healthier food philosophy.
The message is clear: you don’t have to give up flavour to eat mindfully. The brand’s products ditch harmful ingredients like maida, palm oil, and chemicals — replacing them with whole wheat, oats, chickpeas, and lentils.
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A Brand That Bites Back at Guilt
At the core of this witty, satirical campaign lies a powerful idea — that indulgence doesn’t have to come with guilt. Bhuman Dani, the founder and CEO, explains,
“We believe consumers shouldn’t have to choose between taste and health. This campaign is our way of showing that comfort food can still be good for you.”
And in an age of health-conscious Gen Z and millennials, that’s a message worth hearing.
Shilpa Shetty: More Than Just a Face
Shilpa Shetty isn’t just endorsing the product — she’s invested in the vision. As both brand ambassador and investor, she adds authenticity to the campaign.
“I’ve always believed that mindful eating and enjoyment can go hand in hand,” she shares.
“This campaign film brings an important message — that healthy choices don’t need to compromise on taste.”
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Not Just an Ad — A Movement
This isn’t your typical celebrity-led food commercial. It’s a clever, satirical call for transparency, smarter choices, and a little fun along the way. WickedGüd aims to make better eating easier and more enjoyable — a sentiment that clearly resonates with its growing audience.
Conclusion:
With a sharp script, a strong message, and Shilpa Shetty leading the way, WickedGüd’s new campaign does more than just sell a product — it reshapes how we think about comfort food. As health and taste finally find common ground, this might just be the beginning of a smarter food future for India.
