Indian D2C menswear and lifestyle brand Snitch has rolled out a bold new campaign for its 5th birthday, conceptualised and executed by Verve Media. The centrepiece is a quirky film set in a fictional support group called Snitch Anonymous, where fashion lovers hilariously confess their obsession with Snitch’s trendsetting drops, rewards, and lightning-fast delivery.
The Birth of Snitch Anonymous: A Support Group for Fashion Fanatics
To mark Snitch’s 5th anniversary, Verve Media crafted a unique narrative that moves beyond traditional sales promotions. The film features a fictional support group where stylish fans reveal their comical struggles with Snitch’s irresistible product drops. The confessions range from dramatic breakdowns over missed drops to heartfelt odes to Snitch’s 48-hour delivery.
A Cinematic Crescendo: When the Birthday Sale Notification Hits
The storyline builds up to a comedic climax as all group members receive Snitch’s birthday sale alert simultaneously. The once-supportive group erupts into a frenzied shopping spree, turning the therapy session into a battlefield. This sharp, self-aware humour captures Snitch’s identity as a bold, trend-driven brand that doesn’t take itself too seriously.
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Behind the Scenes: Quick Execution with Big Impact
Mayur Gole, Co-founder of Verve Media, shared that the entire campaign – from ideation and scripting to production – was completed in just 2–3 days. “Snitch isn’t a brand that settles for ordinary sales ads. It’s bold, self-aware, and connected to its community. That’s what we wanted this film to reflect,” he explained.
The Founder’s Perspective: Celebrating Community and Growth
Snitch’s founder, Siddharth Dungarwal, expressed gratitude towards the brand’s loyal community. “These five years have been full of learning and love. This anniversary sale is our way of giving back to the people who’ve made Snitch what it is today,” he said. With fresh funding and an expanding customer base, Snitch is gearing up for its next growth phase, including offline expansion and an enhanced shopping experience.
Where to Watch and Shop
The campaign film is now live on Snitch’s YouTube, Instagram, and other social media platforms, as well as the brand’s app and website. Fashion enthusiasts can grab Snitch’s exclusive birthday sale offering a flat 50% discount from July 4th to July 6th.
Conclusion
Snitch’s 5th birthday campaign goes beyond the ordinary, blending humour, high production value, and sharp writing to celebrate the brand’s community. With its unique “Snitch Anonymous” concept, Snitch reinforces its reputation as a culture-first, trend-forward D2C brand, proving that fashion can be both fun and fiercely loyal.
