Spinny, one of India’s most trusted used car platforms, has launched a heartfelt campaign titled “God Promise”, just in time for the IPL season. And leading the campaign is none other than the cricketing legend and Spinny’s strategic investor—Sachin Tendulkar. This campaign goes beyond flashy offers and catchy slogans; it’s rooted in one core value—trust.
What Does ‘God Promise’ Offer?
The campaign introduces several tangible benefits aimed at instilling confidence among customers:
- 3-year warranty with Assured+
- Over 10,000 certified cars to choose from
- 5-day moneyback guarantee
- Best price guarantee for both buyers and sellers
These aren’t just marketing lines—they’re clear, customer-first commitments designed to simplify and de-stress the used car buying process.
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Sachin Tendulkar: The Face of Trust
Sachin Tendulkar, a name synonymous with excellence and integrity, is not just endorsing the campaign—he’s a strategic investor in Spinny. Speaking about the campaign, he shares:
“This campaign clicked with me because it’s rooted in something I’ve always believed in—trust must be earned and honoured.”
For Sachin, the ‘God Promise’ isn’t just a tagline; it’s a value statement—one that reflects Spinny’s belief in sincerity, simplicity, and delight in every car purchase.
From Vision to Visuals: Crafting the Spinny Campaign
Spinny’s founder and CEO Niraj Singh emphasized that this campaign isn’t built on features alone—it’s a genuine extension of how the company operates.
“With Sachin as both the face and a strategic investor, trust and quality aren’t claims—they’re givens.”
Creative director Tanya Mahendru added that the phrase ‘God Promise’ was the most natural evolution of the brand’s voice with Sachin onboard. The campaign was directed by renowned photographer and filmmaker Bharat Sikka, known for his cinematic flair.
Rolling Out Across India
The ‘God Promise’ campaign is being deployed across multiple platforms:
- TV and digital ads
- Radio promotions
- OOH branding on buses, billboards, and cabs
Especially during the IPL season, the campaign will reach millions across India’s major metros, creating strong brand visibility and emotional resonance.
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Final Thoughts
With ‘God Promise,’ Spinny is doing more than selling cars—it’s delivering on a promise of peace of mind, backed by a cricketing icon who embodies trust like no other. As the IPL season heats up, so does Spinny’s commitment to making car ownership a joyful and stress-free experience.
