Sprite is back with a bang, bringing together two powerhouse personalities—Kapil Sharma and Anurag Kashyap—for the latest installment of its popular ‘Joke in a Bottle’ campaign. Known for its tongue-in-cheek humour and cultural relevance, the campaign takes a satirical dive into the entertainment world with this hilarious new ad spot.
Sprite – ‘Joke in a Bottle’
The Ad That Everyone’s Talking About
The ad opens with Kapil Sharma cheekily welcoming Anurag Kashyap, questioning the acclaimed filmmaker’s foray into advertising. “But you are so talented,” Kapil quips, raising eyebrows and laughs. Anurag fires back with equal wit, referencing Kapil’s movie struggles and asking, “Did I say anything when you were delivering boxes?”
What follows is a laugh riot, as the two dive into a fictional ad script discussion. From debates over buses vs private jets to playful jabs about budget constraints, the chemistry between the comedian and the director takes center stage.
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The Joke That Keeps on Giving
The chaos culminates in Kashyap dramatically declaring he’s quitting ad filmmaking, only for Kapil to mock-offer his driver. The ad signs off with Sprite’s quirky CTA:
“Scan the bottle and listen to jokes from your favourite creators.”
Joke in a Bottle: More Than Just an Ad
Originally launched in 2023, the ‘Joke in a Bottle’ (JIAB) campaign is now in its third season. It’s designed to deliver localized humour across India, reaching people with content that feels hyper-personal and relatable.
Users can scan a QR code on Sprite bottles to get jokes from over 120 top Indian creators—delivered straight to their WhatsApp. These jokes span everyday themes like relationships, exams, and food, in multiple Indian languages.
Big Names, Bigger Laughs
Kapil Sharma has been the face of the campaign for some time now, but Sprite is upping the ante. Last month, they teamed up with viral music creator Yashraj Mukhate to release the foot-tapping jingle ‘Takadum’, and earlier, cricketer Suryakumar Yadav also appeared in a JIAB spot with Kapil.
These collaborations reflect Sprite’s broader strategy—delivering multilingual, pincode-specific humour that’s rooted in real Indian culture.
Conclusion
Sprite’s latest ad is a testament to how clever humour and unexpected celebrity pairings can refresh not just your palate but also your feed. With Kapil and Kashyap’s banter, the campaign brings another layer of satire and relatability, while continuing to deliver on its core promise—light-hearted fun with a fizzy twist.
So, next time you grab a Sprite, don’t forget: Scan Karo, Joke Suno, Thand Rakho!
