Summercool, one of India’s leading home and kitchen appliance brands, has unveiled its first-ever television commercial (TVC), featuring Bollywood superstar Ajay Devgn. Titled “Summercool, Life Banaye Wonderful,” the campaign also includes veteran actor Govind Namdev in a supporting role. This marks Ajay Devgn’s debut as the brand’s face, reinforcing Summercool’s identity as a trusted household name.
Summercool Ad: Showcasing Comfort, Durability, and Innovation
The 30–40 second commercial captures everyday family moments, highlighting how Summercool appliances bring comfort, convenience, durability, and affordability into Indian homes. By positioning its products as both reliable and innovative, the brand emphasizes its commitment to simplifying everyday life for customers across the country.
Brand’s Vision and Statement
Ashutosh Gupta, Sales & Marketing Director at Summercool Home Appliances, expressed his excitement about the collaboration:
“We’re thrilled to launch our first TVC with superstar Ajay Devgn as the new face of our brand. His well-known persona resonates with our trust and reliability as core brand values, especially in our coolers. Through this alliance, we aim to strengthen our bond with customers and reaffirm our commitment to making everyday life easier and more enjoyable with innovative, affordable solutions.”
Campaign Reach Across India
Designed to be family-focused, real, and aspirational, the “Life Banaye Wonderful” campaign is set to air on top national and regional TV channels. Alongside television, Summercool is also investing in digital platforms to maximize reach and connect with millions of households across India.
Closing Thoughts: Summercool X Ajay Devgn
With Ajay Devgn stepping in as its brand ambassador, Summercool’s first TVC reflects a strong blend of trust, innovation, and relatability. The campaign not only strengthens the brand’s identity but also reaffirms its commitment to making everyday life wonderful for Indian families.
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