Tata Neu, in collaboration with HDFC Bank, has launched a digital ad campaign to promote their co-branded Tata Neu HDFC Bank Credit Card. This campaign, filled with humor and relatable scenarios, aims to highlight the cardโs extensive benefits, including up to 10% savings on shopping and no joining fee.
Tata Neu X HDFC Bank
The โBet Gone Wrongโ Theme
The campaign revolves around the โbet gone wrongโ theme, where each film features a protagonist losing a wager due to overconfidence. These quirky films show the amusing penalties faced by the characters, ultimately leading them to discover the advantages of the Tata Neu HDFC Bank Credit Card.
Tata Neu X HDFC Bank: Creative Films and Engaging Scenarios
Makeup Mishap: One film depicts a father losing a bet, resulting in his daughter applying makeup on him, making him look like a clown.
Half-Shaven Humour: Another film shows a man who ends up with a half-shaven face after losing a wager.
Onion Overload: The third film features a man cutting a large number of onions and weeping, only to face an even larger pile as his penalty.
Commentary from Tata Digital
Abhimanyu Lal, Chief Marketing Officer of Tata Digital, shared insights on the campaign: โThe Tata Neu HDFC Bank credit card has been a huge hit with our customers since its launch, becoming one of the fastest cards to cross the 1 million mark. It provides a host of benefits and rewards across categories with up to 10% NeuCoins when you spend on Tata Neu. The objective of the campaign was to drive awareness around the benefits of the credit card, with our core audiences. With an interesting slice-of-life approach, the integrated digital campaign is targeted at digital-savvy customers who look to make the most of their spends with credit cards. The campaign will run across all major digital platforms including Google, Meta, and OTT.โ
Card Benefits and Rewards
Cardholders enjoy numerous benefits, including:
- Up to 10% NeuCoins on all Tata Neu spends, redeemable for future purchases.
- E-vouchers and discounts on various products and services.
- Exclusive experiences tailored for cardholders.
- 12 airport lounge visits annually, adding to the convenience and luxury of travel.
Conclusion
The Tata Neu HDFC Bank Credit Card offers substantial benefits and rewards, making it an attractive option for savvy shoppers. This humorous and engaging ad campaign effectively communicates the cardโs value proposition, encouraging viewers to take advantage of its features.
