Tetley Green Tea, a part of Tata Consumer Products, is taking a bold step in the wellness space with the launch of two new functional teas: Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care. With these variants, the brand aims to offer consumers green teas that go beyond taste and refreshment — delivering tangible wellness benefits.
Tetley X Kriti Sanon
Green Tea That Works as Hard as You Do
The new Tetley variants are not just about flavour — they’re formulated with scientifically backed ingredients:
- Slim Care features L-Carnitine, a natural nutrient that helps the body burn fat more efficiently.
- Beauty Care is enriched with Biotin, a key vitamin known to support healthier skin and stronger hair.
These additions mark a significant shift from traditional green teas, tapping into the modern consumer’s desire for wellness with purpose.
Kriti Sanon: A Wellness Enthusiast and Now Tetley’s Wellness Icon
Bollywood actor and wellness advocate Kriti Sanon has been roped in as the brand ambassador for Tetley Green Tea’s wellness range. As someone who prioritises health in her everyday routine, Kriti lends authenticity and relatability to the campaign.
“Tetley Green Tea Slim Care isn’t your regular green tea — and that’s exactly why I love it… It’s smart, simple, refreshing, purposeful and makes every cup count,” Kriti shares.
A Campaign Rooted in Real Life: #NotYourRegularGreenTea
Conceptualised by MullenLowe Lintas, the new campaign reflects a slice-of-life approach — acknowledging that even celebrities struggle to maintain wellness routines. The teas are positioned as modern wellness companions, helping consumers stay consistent with their fitness and beauty goals.
As Arpan Bhattacharyya, Executive Director – Creative, South, notes, “Kriti’s charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.”
Also Read: Flipkart Upgrades Plus Loyalty Programme with ‘SuperCoins’ and New Campaign
Wellness Meets Convenience
Both Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care are now available across retail and e-commerce platforms, making them easily accessible to consumers nationwide. Whether you’re managing a hectic schedule or simply looking for that extra wellness edge, Tetley’s new green teas might be the upgrade your daily cup needs.
Conclusion
With the launch of Slim Care and Beauty Care, Tetley is redefining what green tea can offer. And with Kriti Sanon leading the charge, the message is clear — these are not your regular green teas. Backed by science and crafted for real life, they’re built to fit seamlessly into your wellness journey.
Also Read: Meta Introduces Ads on WhatsApp
