Ganesh Chaturthi is a grand, multi-day festival dedicated to Lord Ganesh, the beloved elephant-headed deity in Hinduism. Celebrated on the fourth day of the waxing moon in the Hindu calendar, this festival marks the triumph of Lord Ganesh over the demon Mahishasura, symbolizing the victory of good over evil. As devotees honor Ganesh, who is revered as the remover of obstacles and the harbinger of prosperity, the festive season becomes a prime opportunity for brands to connect with their audiences.
During Ganesh Chaturthi, brands roll out a wave of creative and meaningful campaigns, each aiming to convey a powerful message while resonating with the spirit of the festival. These campaigns often blend tradition with modern-day values, creating ads that are both heartwarming and thought-provoking. As Ganesh Chaturthi approaches, let’s take a look at some of the best and most memorable creative film campaigns by brands that have left a lasting impact during this festive season.
Best Ganesh Chaturthi Campaigns
1. Brooke Bond Red Label – #ShreeGaneshApnepanKa
In a country where tea is more than just a beverage, Brooke Bond Red Label used Ganesh Chaturthi to deliver a powerful message about unity and secularism. Their campaign, #ShreeGaneshApnepanKa, features a touching story of a man looking to buy a Ganesh idol from a shopkeeper. The narrative subtly highlights how deep-seated biases can be broken down by simple human interactions, encouraging people to open their minds and hearts. The ad was widely appreciated for tackling a sensitive topic with grace and left a lasting impact by promoting community spirit.
2. Reliance Fresh – ‘A Prayer for Modern Problems’
Reliance Fresh took a unique and sustainable approach with their Ganesh Chaturthi campaign titled ‘A Prayer for Modern Problems.’ The campaign centers around children who creatively craft their own Ganesh idol using fruits and vegetables. Through a song, they address pressing environmental issues and pray for a future where people live responsibly, just as Lord Ganesha removes obstacles. This campaign effectively linked the festival to a broader message of sustainability, resonating with audiences who are increasingly concerned about environmental issues.
3. Tanishq
Tanishq, known for its meaningful campaigns, delivered a heartfelt message during Ganesh Chaturthi with their campaign titled ‘An Ode to the Vighnahartas in Our Lives! ’ This campaign was a tribute to the people in our lives who, much like Lord Ganesha, help remove obstacles, especially during challenging times like the pandemic. The ad beautifully portrayed how friends, family, and neighbors supported each other during the tough times, and through a well-shot digital film, Tanishq managed to connect the spirit of the festival with the realities of the world. This campaign was a poignant reminder of the power of community and kindness.
4. ICICI Lombard – ‘Stay Home, Stay Safe’
ICICI Lombard used the context of Ganesh Chaturthi to reinforce the message of safety during the pandemic. Their campaign featured a child who encouraged people to continue their celebrations, but within the safety of their homes. The ad emphasized the importance of caring not just for oneself but also for neighbors, by choosing to celebrate the festival indoors. This campaign effectively used the festive occasion to drive home the importance of responsibility and community care, aligning perfectly with the prevailing public health message of ‘Stay Home, Stay Safe.’
5. AU Bank – #BadlaavHumseHai
AU Bank’s Ganesh Chaturthi campaign, #BadlaavHumseHai, tackled the traditional custom of men eating before women in Indian households. The campaign was built around the idea that a family that eats together, stays together. AU Bank encouraged a small yet significant cultural shift by advocating for families to break this age-old custom and eat together. The campaign was well-received for its subtle yet powerful message, prompting viewers to rethink and potentially change their family dynamics and values.
Also Read: How Brands Celebrated Ganesh Chaturthi 2023
6. MG Motors- #OurEverydayVignaharta
MG Motors’ #OurEverydayVignaharta campaign, launched on Ganesh Chaturthi, honors the tireless efforts of traffic police, recognizing them as everyday heroes who help remove obstacles in our daily lives. The campaign features a video showcasing AI-generated visuals of traffic police braving various challenging scenarios, set to the rhythmic beats of traditional dhol tasha music, adding an emotional and festive touch. By drawing a parallel between Lord Ganpati, the remover of obstacles, and the police force who ensure smooth and safe journeys, MG Motors highlights the crucial role these unsung heroes play during the grand festivities of Ganesh Chaturthi.
7. Pulse
Pulse Candy’s Ganesh Chaturthi campaign, crafted by artist Arun Nura and voiced by Shreyas Talpade, pays tribute to Lokmanya Tilak’s vision of using the festival to unite people and inspire patriotism. The AI-driven video highlights this historical significance, while the campaign’s centerpiece, a Ganesha idol made from 35,000 Pulse candies, symbolizes the fusion of tradition and innovation. After the festivities, the candies were distributed to underprivileged children, reinforcing the campaign’s community focus. Reaching over 2.5 million people online, the initiative effectively engaged communities and deepened cultural awareness. Pulse Candy’s campaign amazingly blends creativity and cultural relevance to resonate with audiences during this important festival.
Also Read: 25+ Best Ganesh Chaturthi Social Media Post Ideas
8. Zomato
Zomato’s Ganesh Chaturthi campaign brings the festive joy of Modaks to life with a heartwarming 30-second ad. The ad spotlights a brother-sister duo who nearly forget to bring Modaks home, a key element of the celebration. Just as the younger sibling begins to worry, a Zomato delivery person arrives, saving the day with a timely delivery. The message, “Aap tyohaar manao, mithai hum le aayenge,” perfectly captures the essence of stress-free celebrations. This campaign, with its blend of cultural relevance and relatable storytelling, stands out as one of the best Ganesh Chaturthi campaigns, reinforcing Zomato’s role in making festivities sweeter and more convenient.
9. Mumbai Police
“The Ganesh Chaturthi Project,” launched in September 2014 by the Mumbai Police and created by Ogilvy & Mather, is a standout campaign in the realm of public interest. This digital campaign aimed to raise awareness about safety and security during the Ganesh Chaturthi festivities, a time when the city of Mumbai becomes incredibly vibrant and crowded. By leveraging digital media, the campaign effectively reached a wide audience, emphasizing the importance of public safety in a relatable and culturally resonant way. Recognized for its innovative approach, this initiative remains one of the best Ganesh Chaturthi campaigns, showcasing the power of creative storytelling in promoting social responsibility.
10. Berger Paints
Berger Paints’ Ganesh Chaturthi campaign conveys a powerful message that true happiness comes from embracing individuality rather than conforming to the crowd. The campaign encourages viewers to use their imagination to create their own path, highlighting the brand’s commitment to fostering creativity and self-expression. By aligning this message with the festive spirit of Ganesh Chaturthi, Berger Paints effectively connects with its audience, inspiring them to celebrate in a way that is uniquely their own. This campaign stands out as one of the best Ganesh Chaturthi campaigns, blending creativity with a meaningful message that resonates during the festive season.
Conclusion: Best Ganesh Chaturthi Campaigns
These Ganesh Chaturthi campaigns exemplify how brands can creatively and meaningfully engage with their audiences during festive seasons. Each campaign not only embraces the spirit of Ganesh Chaturthi but also addresses contemporary issues, whether it’s promoting unity, sustainability, or safety. By blending tradition with modern values, these campaigns leave a lasting impact, reminding us that festivals are not just about celebration but also about fostering community, promoting positive change, and inspiring thought. As we look forward to future celebrations, these campaigns set a high standard for how brands can connect with people in ways that are both heartfelt and impactful.
