Ganpati Bappa Morya. As the resonant chant of devotion fills the air, the joyous festival of Ganesh Chaturthi takes center stage once again in 2023. This annual Hindu celebration, dedicated to Lord Ganesha, the elephant-headed deity of wisdom and prosperity, brings people together in a spirit of reverence and merriment. Beyond its religious significance, Ganesh Chaturthi has evolved into a vibrant cultural extravaganza that transcends boundaries and engages brands in unique and creative ways. In this blog post, we delve into how brands enthusiastically marked Ganesh Chaturthi 2023, infusing their marketing efforts with the essence of this beloved festival. Join us on a journey through the colorful and innovative ways in which brands celebrated Ganesh Chaturthi this year.
Brands Celebrating Ganesh Chaturthi 2023 In Their Own Way
1. Swiggy
Swiggy’s Ganesh Chaturthi 2023 campaign had us saying “Ganpati Bappa Morya” with a twist! Their adorable animated video traced Lord Ganesha’s evolution from modak mischief-maker to modak-sharing guru, reminding us how we all grow in sweetness. It’s a taste of joy that perfectly matches Swiggy’s mission to deliver happiness, one modak at a time.
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2. APL Apollo
APL APOLLO, a renowned company, extended warm wishes for Ganesh Chaturthi 2023 with a heartfelt message: “May the blessings of Lord Ganesha fill your home with happiness and prosperity. Happy Ganesh Chaturthi!” This simple yet sincere gesture reflects the essence of the festival, spreading good wishes and positive vibes to their audience. It’s a reminder of the significance of seeking Lord Ganesha’s blessings for a joyful and prosperous life.
3. Zomato
Zomato, known for its creative marketing, delivered a heartwarming surprise for Ganesh Chaturthi 2023. In their endearing video, two siblings set off for Ganpati darshan, with the younger brother secretly worried about devouring all the modaks and facing his mother’s scolding. But as they reach the temple, the sister realizes she forgot to buy modaks, and the brother exclaims, “Aise kese bhul gaye!” In a clever twist, the elder sister swiftly orders modaks via Zomato, and a Zomato delivery guy rushes to their rescue, ensuring that Lord Ganesha doesn’t miss out on his favorite treat.
4. Pass Pass Pulse
The collaboration between White Rivers Media and DS Group’s Pulse for Ganesh Chaturthi 2023 is a brilliant fusion of tradition and technology. Through an AI-driven video, they pay tribute to the visionary leader Bal Gangadhar Tilak, who played a pivotal role in reviving the significance of Ganesh Chaturthi during the pre-independence era. This fascinating campaign, crafted in collaboration with renowned artist Arun Nura, takes us on a journey that vividly portrays Tilak’s relentless efforts to unite people through this auspicious festival, reinvigorating patriotism and fostering a sense of togetherness. It’s a remarkable example of how modern technology can be harnessed to celebrate and honor age-old traditions, and it reminds us that Ganesh Chaturthi is not just a festival
5. Uber India
Uber India’s creative tribute to Ganesh Chaturthi 2023 was nothing short of delightful! They crafted a whimsical map featuring Lord Ganesha’s vahana, the rat, making its way towards us. The caption, “Aala re aala, Bappa aala!” added a playful touch, echoing the excitement and joy associated with the arrival of Lord Ganesha. Uber’s imaginative portrayal not only celebrated the festival but also showcased their innovative spirit and cultural sensitivity.
6. Amul India
Amul India, the iconic dairy brand, extended warm greetings for Ganesh Chaturthi 2023 with a message that resonated with purity and tradition. Their message was simple yet profound: “Welcome Bappa into your hearts and homes with the magic of Amul. Wishing you a happy Ganesh Chaturthi that is pure in its very essence.” Amul’s association with purity and the magic of dairy products beautifully aligned with the sentiment of the festival, where Lord Ganesha is welcomed with pure hearts and offerings.
7. Parle Products
Parle Products, the beloved biscuit brand, embarked on a grand journey celebrating Ganesh Chaturthi 2023. They beautifully captured the entire spectrum of the festival, from the grand arrival of Lord Ganesha to the meticulous preparations, and finally, the heartfelt departure. In their message, they aptly stated, “Majestic festivals call for larger-than-life imagination and celebrations. Wishing you and your loved ones a very happy and blessed Ganesh Chaturthi.
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8. MacDonalds
McDonald’s, the global fast-food giant, joined in the celebration of Ganesh Chaturthi 2023 with a heartwarming tribute. They creatively incorporated their iconic golden arches logo to form the shape of Lord Ganesha, symbolizing the spirit of happiness and triumph over obstacles that the deity represents. This innovative gesture reflected McDonald’s commitment to embracing cultural diversity and celebrating the essence of this beloved festival. It’s a reminder that joy and unity can be found in the most unexpected places, just like the merging of the McDonald’s logo and Lord Ganesha.
9. Myntra
Myntra, the popular online fashion retailer, showcased a heartwarming father-daughter relationship in their Ganesh Chaturthi 2023 campaign. In this touching video, the daughter enthusiastically molds a Ganesha idol, with her dress getting all muddy in the creative process. Witnessing her dedication, her father surprises her by gifting a brand new dress from Myntra, making her day even more special. This heartwarming gesture not only celebrated the bond between a parent and child but also highlighted Myntra’s role in adding joy and convenience to our lives.
10. Pizza Hut
Pizza Hut, the renowned pizza chain, joined in the festive spirit of Ganesh Chaturthi 2023 with a delightful message. Their wish was simple yet delicious: “Wishing everyone a very #HappyGaneshChaturthi, filled with more modaks and pizzas this year!” This playful blend of traditional modaks and their signature pizzas added a fun and foodie twist to the celebration. It’s a reminder that festivals are a time for joy, indulgence, and creating memorable moments with loved ones.
11. Burger King
Burger King, the iconic fast-food chain, paid a humble and respectful tribute to Lord Ganesha in their Ganesh Chaturthi 2023 post. They beautifully conveyed their message with the line: “The king of burgers bows to the lord of modak.” This clever play on words not only showcased their reverence for the deity but also added a touch of humor and humility to the celebration. It’s a reminder that even the biggest kings can find inspiration and respect in the divine during this auspicious festival.
12. Mamy Poko India
Mamy Poko India, a renowned baby care brand, celebrated Ganesh Chaturthi 2023 with a heartwarming message. Their wish perfectly captured the essence of the festival: “Be it with Bal Ganesh or babies, the fun should never come to a full stop. Wishing you and your baby a playful Ganesh Chaturthi!” This message reflected the spirit of joy and playfulness associated with both the deity Bal Ganesh and the little ones.
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13. Tide India
Tide India, the well-known laundry detergent brand, added a clever twist to their Ganesh Chaturthi message with the line: “Darshan hoge Bappa ke, daag ke nahi.” This creative wordplay emphasized the importance of clean and spotless clothing as people prepare to seek Lord Ganesha’s blessings. It’s a playful and relevant reminder that Tide can help keep your clothes looking their best even during the festive season.
14. Pogo TV IN
Pogo TV, a popular children’s channel, made a heartwarming connection between Chhota Bheem, a beloved character, and the significance of Lord Ganesha in their Ganesh Chaturthi feature. They conveyed the message that Lord Ganpati is always there to support and bless you, just like Chhota Bheem is a friend to kids. This creative association not only made the festival more relatable to young viewers but also underscored the idea that Ganesha, like a true friend, is a source of strength and guidance.
15. Discovery Kids India
Discovery Kids added a vibrant and playful touch to Ganesh Chaturthi by bringing all your favorite cartoon characters to the party! Their imaginative celebration showcased a gathering of beloved animated friends, joining the festivities to welcome Lord Ganesha. This creative concept not only made the festival more engaging for young audiences but also emphasized the idea of inclusivity and togetherness during this auspicious occasion.
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16. Netflix India
Netflix India, known for its entertainment content, added a lighthearted and relatable twist to Ganesh Chaturthi in their message: “The only diet plan we have for the next 10 days is eating modaks for breakfast, lunch, and dinner.” This witty remark resonated with the festive spirit, where indulging in delicious modaks is a common tradition. It humorously hinted at the idea that during Ganesh Chaturthi, it’s perfectly acceptable to savor these sweet delights to your heart’s content.
Conclusion
In a world filled with marketing campaigns and advertisements, the celebration of Ganesh Chaturthi in 2023 brought a quirky twist to our screens. From animated tales of modak-stealing deities to unexpected modak deliveries from Swiggy and heartfelt father-daughter moments courtesy of Myntra, brands didn’t just sell products; they sold smiles and stories that warmed our hearts.
As we bid adieu to Lord Ganesha for yet another year, let’s not forget that the fun and festivities go hand in hand with tradition and devotion. It’s the time when “Bappa aala re aala,” the bringer of happiness and remover of obstacles, graces our lives with his divine presence. Ganpati Bappa Morya. 🐘🕉️
