The Times Black ICICI Bank Credit Card has launched a visually striking new ad film, spotlighting its unique origin and premium positioning. First introduced at Mumbai’s iconic Gateway of India, the card embodies a powerful synergy between The Times of India Group’s legacy and ICICI Bank’s trusted financial foundation.
An Elegant Film with a Clear Message
The film serves as more than just a marketing piece — it’s a refined, self-explanatory showcase of what Times Black stands for. From the aspirational visuals to the articulate narration, it clearly outlines the card’s value proposition, including:
- Curated global experiences
- High-end lifestyle benefits
- Premium customer service
- Enhanced travel, dining, and shopping privileges
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Voices Behind the Vision
Harshita Singh, Business Head of the Times Black ICICI Bank Credit Card, shared: “Born from the powerful convergence of The Times of India Group’s legacy with ICICI Bank’s banking heritage, this card is rapidly becoming a legacy in itself.”
Her remarks underscore the card’s foundation in heritage and innovation, aimed at consumers who value both tradition and contemporary luxury.
Visa’s Role in the Premium Experience
Ramakrishnan Gopalan, Head – Products & Solutions, Visa (India & South Asia), added: “Today, luxury lies in crafting meaningful moments. Visa is proud to enable the Times Black ICICI Bank Credit Card, offering global security and seamless experiences.”
Visa’s participation highlights the card’s global credibility, advanced security, and commitment to premium service excellence.
More Than a Card: A Premium Financial Statement
The ad film reflects a shared vision — not just of launching a credit card, but of redefining what premium means in today’s fintech space. From luxury experiences to personalised services, the Times Black ICICI Bank Credit Card is designed for discerning individuals seeking value, access, and exclusivity in one sleek package.
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Conclusion: A Statement of Trust, Taste & Transformation
This campaign film sets the tone for Times Black’s larger brand story — one that’s steeped in heritage, driven by innovation, and inspired by the evolving needs of modern Indian consumers. With this launch, Times Black ICICI Bank Credit Card isn’t just offering a product, but setting a new benchmark in premium banking.
