This Valentine’s Day, Tinder is redefining heartbreak recovery with its Move On with Tinder campaign. Featuring engaging initiatives, playful collaborations, and interactive experiences, the campaign helps singles step into a new chapter with confidence and fun.
Tinder Expands Explore Section for Intentional Matching
Globally, Tinder is enhancing its Explore section with new tiles, making it easier for users to match based on shared interests and relationship goals. Categories like ‘Serious Dater,’ ‘Binge Watcher,’ and ‘New Friends’ allow for more transparent and meaningful connections.
Tinder x Blinkit: ‘Moving On’ Essentials at Your Fingertips
In India, Tinder partnered with Blinkit to introduce an interactive Single Mode slider on the delivery app’s homepage. Clicking on it takes users to a ‘Moving On with Tinder’ page, offering:
- ‘Have a Good Cry’ – tissues and chocolates for an emotional release.
- ‘Dump Your Memories’ – scissors and lighters to let go of the past.
- ‘Shake Things Up’ – bold hair colors and statement jewelry.
- ‘Hot Bod Era’ – gym equipment to embrace self-improvement.
By turning breakups into self-care moments, this initiative empowers singles to take control of their dating journey.
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Axe Your Ex: Tinder & Orry’s Playful Take on Moving On
Tinder teamed up with influencer Orry for the ‘Axe Your Ex’ campaign, where he humorously edits exes out of photos—a symbolic gesture of fresh starts. With witty catchphrases like:
- “Don’t just be a liver, be a leaver!”
- “They left you on read, but you deserve the red carpet!”
the campaign highlights self-growth and confidence in dating.
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Griebra Crossing: Moving On, One Step at a Time
Tinder transformed Mumbai’s Carter Road zebra crossing into a Griebra Crossing, illustrating stages of heartbreak with words like ‘Tanhaai,’ ‘Take Me Back,’ ‘Tantrums,’ and ‘Tears.’ The twist? Walking across led to the ‘happy side’, symbolizing that a single confident step can leave the past behind.
The Move On Game: Pickleball with Rackonnect
On February 9, Tinder hosted The Move On Game, a pickleball event with Rackonnect. Encouraging clear choices on and off the court, the event created a vibrant social space for singles to embrace new experiences and meet like-minded people.
Tinder x Gaysi Family: Heartbreak & Healing for India’s Queer Community
Tinder collaborated with Gaysi Family to showcase testimonies from India’s queer community on handling heartbreak and embracing new connections. Part of the Opn Art House in Delhi (Feb 15-16), this initiative includes:
- Reading real breakup stories.
- ‘Moving On’ activities, like writing letters to exes and letting go of old emotions.
- Workshops, live music, and art exhibits by over 80 artists.
Tinder’s Mission: Empowering Singles to Date on Their Own Terms
“Tinder has always been about embracing new possibilities. Our Move On campaign ensures that letting go can be fun, empowering, and freeing,” said Anukool Kumar, Head of Marketing at Tinder India.
With fun collaborations, meaningful experiences, and safety guides in four Indian languages, Tinder is here to be your ultimate wingmate this Valentine’s season!
