Women’s Day is often celebrated with flowers, chocolates, and heartfelt messages. While these gestures are appreciated, Tonic Worldwide took a step beyond symbolic celebrations by actively supporting women entrepreneurs.
In 2025, the agency launched #SheReelswithTonic, an initiative designed to empower women-led businesses by enhancing their digital brand presence through engaging Instagram reels.
Tonic Worldwide: Supporting Women Entrepreneurs Through Digital Amplification
Under #SheReelswithTonic, Tonic Worldwide selected 10 women-led businesses with under 10K Instagram followers and provided them with professionally crafted reels. The goal was simple yet powerful—to help these brands increase their visibility, engagement, and reach through strategic content creation.
From Call to Action to Content Creation
The initiative kicked off with an open call on Instagram and LinkedIn, inviting women entrepreneurs to participate. The response was overwhelming—nearly 100 businesses applied within just five days.
Here’s how the process unfolded:
- Shortlisting: Tonic’s team meticulously reviewed applications and handpicked businesses with high potential.
- Customized Reel Concepts: Each selected brand received two tailored Instagram reel ideas and could choose their preferred concept.
- Content Production: The team coordinated product deliveries, executed high-quality shoots at Tonic’s premises, and ensured seamless execution.
- Execution & Support: The reels were produced by Tonic’s all-women content team, bringing creativity, strategy, and impact together.
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#SheReelswithTonic: Driving Meaningful Impact with Digital Storytelling
The initiative wasn’t just about content creation—it was about empowerment, visibility, and digital growth for small businesses. By crafting visually compelling and strategy-driven reels, Tonic Worldwide gave these entrepreneurs the tools to expand their digital footprint.
Leadership Perspective: Empowerment Through Action
Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide, emphasized the importance of actionable empowerment: “I believe that the best kind of empowerment is the one that truly helps others move forward in life. With SheReels, Tonic Worldwide sought to amplify the power of women entrepreneurship through strategically planned and aesthetically produced Instagram reels. Brought to life by our exceptional all-women content creation team, this initiative not only embodied the IWD 2025 theme of ‘Accelerate Action’ but also brought us immense pride and fulfillment in giving back to the community.”
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A Celebration of Women Entrepreneurship That Lasts Beyond a Day
Through #SheReelswithTonic, Tonic Worldwide redefined Women’s Day celebrations—shifting the focus from symbolic gestures to real, measurable impact. By amplifying women-led brands through strategic content, the agency demonstrated that true empowerment comes from action, visibility, and growth opportunities.
Looking Ahead: A Lasting Impact
While #SheReelswithTonic began as a Women’s Day initiative, its impact extends far beyond a single day. By supporting small businesses and enabling them to leverage the power of digital storytelling, Tonic Worldwide has set a benchmark for meaningful corporate social initiatives. This campaign serves as a reminder that true change comes from creating opportunities, fostering inclusivity, and empowering communities to thrive.
Wouldn’t it be great if every Women’s Day came with opportunities that actually uplift businesses and change lives?
