Vega, India’s No. 1* Hair Styler Appliance Brand, has launched its latest campaign featuring Bollywood actress and brand ambassador Ananya Panday. The campaign highlights the revolutionary Vega LitStyle L1 Hair Straightener Brush, designed for effortless, long-lasting straight hair.
Vega: The Power of Triple Care Technology
At the core of this campaign is the Vega LitStyle L1 Hair Straightener Brush, which offers Triple Care through its advanced features:
- Ionic Technology for frizz control and smoothness
- Ceramic-coated bristles infused with Keratin & Argan Oil for extra nourishment
- Long-lasting straightening effect for up to 12 hours**
The campaign film humorously showcases ‘Bae’ flaunting her sleek, straight hair hours after styling, while her friends struggle with frizzy hair despite straightening it earlier.
Designed for the Modern Generation
The campaign is targeted at India’s young, fashion-conscious audience who seek quick, easy hairstyling solutions with lasting results. Vega’s innovative approach ensures effortless styling without compromising hair health.
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Brand Leaders Speak
Sandeep Jain, Director, Vega, shared, “At Vega, our mission has always been to simplify hair styling. The Vega L1 Hair Straightener Brush is a testament to our innovation and commitment to evolving consumer needs.”
Eiti Singhal, Chief Marketing Officer, Vega, added, “Vega continues to pioneer the beauty landscape by delivering user-friendly and trend-driven styling tools.”
Ananya Panday’s Take on Vega’s Hair Styling Innovation
As the face of the campaign, Ananya Panday expressed, “I believe in convenience and care, and the Vega LitStyle L1 & L2 Hair Straightener Brushes perfectly embody my philosophy of combining the best of both. Quick and long-lasting hair #StartsWithVega.”
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Digital Engagement & Availability
The campaign will be rolled out across various digital platforms. Vega is also enhancing customer engagement with tools like Hair Brushology, which helps users choose the right hair tools, and a WhatsApp chatbot for personalized assistance.
The Vega LitStyle L1 & L2 Hair Straightener Brushes are available across major e-commerce platforms, quick commerce services, retail stores, and the official Vega website.
Conclusion
With Ananya Panday as the face of its latest campaign, Vega continues to redefine hairstyling with innovation and convenience. The Vega LitStyle L1 Hair Straightener Brush delivers salon-like, long-lasting straight hair with minimal effort, making it a must-have styling tool for today’s fast-paced lifestyle.
