With mobile internet becoming essential for work, learning, gaming, and communication, daily data limits often frustrate users. Many prepaid customers run out of data three to seven times a month, forcing them to buy add-on recharges. Vi aims to solve this with its new Nonstop Hero Plan, ensuring uninterrupted data usage.
What is the Vi Nonstop Hero Plan?
The Vi Nonstop Hero Plan is India’s only prepaid plan that offers unlimited 4G and 5G data without daily caps, starting at just ₹365 per month. Unlike traditional packs, users don’t face speed restrictions or daily exhaustion warnings. Whether it’s video calls, streaming, online classes, or gaming, this plan ensures seamless internet access.
The Campaign by Ogilvy India
To promote this unique offering, Vi has launched a campaign crafted by Ogilvy India. The TVC highlights the frustration of running out of data at critical moments. It shows a young man trying to wish his girlfriend abroad on a video call, only to be interrupted by low-data warnings. The ad then introduces Vi Nonstop Hero as the ultimate solution, offering freedom from daily limits.
Brand’s Perspective
Commenting on the campaign, Avneesh Khosla, CMO, Vi, said:
“At a time when data has become as vital as electricity, running out of it mid-task can be deeply frustrating. With Vi Nonstop Hero, we have eliminated daily data limits, giving customers the freedom to work, stream, game and connect without interruption. We are proud to be the only telco in India to offer unlimited data access across smartphones, and our new campaign brings this offering to life in a fun, relatable way.”
Why Nonstop Hero Stands Out
- Unlimited 4G/5G data all day, every day
- No daily data cap unlike traditional plans
- Affordable price starting at ₹365/month
- Freedom to work, study, stream, or game without top-ups
- Unique in the prepaid market – only offered by Vi
Availability and Visibility
The Nonstop Hero campaign will be promoted across television and digital platforms, making it visible to a wide audience of prepaid users seeking uninterrupted connectivity.
In short, Vi’s Nonstop Hero Plan redefines mobile internet by offering unlimited data at an affordable price, ensuring customers never face the hassle of data exhaustion again.
