Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched its latest campaign – ‘Birla Opus Assurance’, a first-of-its-kind programme in the Indian paint industry. The initiative emphasizes quality, trust, and customer satisfaction, giving homeowners confidence that their walls will stay protected across all weather conditions.
What is the ‘Birla Opus Assurance’?
The assurance programme comes with a one-year re-painting warranty, covering every season – from scorching summers to heavy monsoons. If the paint doesn’t hold up, Birla Opus Paints promises to redo the painting free of charge. This added layer of guarantee goes beyond the existing product warranty, ensuring complete peace of mind for customers.
Star Power: Vicky Kaushal & Rashmika Mandanna
Continuing their brand association, Vicky Kaushal and Rashmika Mandanna bring a quirky and energetic touch to the campaign films. Through humour and engaging storytelling, they highlight the promise of Birla Opus Paints while appreciating the design and construction community that recommends the brand.
A Stellar Supporting Cast
Apart from Vicky and Rashmika, the campaign features Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi in separate films. Each film tackles consumer concerns with humour and reassurance, showing how Birla Opus stands firmly behind its products.
The Brand’s Vision
Rakshit Hargave, CEO of Birla Opus Paints, shared that the initiative reflects their commitment to consumer trust:
“Painting homes is a significant decision, and ‘Birla Opus Assurance’ is our way of providing customers with peace of mind.”
Inderpreet Singh, Marketing Head, further added that the films are designed to balance humour with reassurance, with Vicky and Rashmika bringing charm and relatability to the stories.
Birla Opus: Creative Direction Behind the Campaign
Sachin Kamble, Chief Creative Officer, Leo South Asia, explained that the films tap into the Indian mindset of value, trust, and quality service. By featuring opinion experts like dealers, contractors, and architects, the campaign ensures credibility while keeping the tone entertaining.
Amplification Across India
The ‘Birla Opus Assurance’ campaign will be rolled out in Hindi and major regional languages. The multi-channel activation across TV, digital, and print aims to drive consumer confidence and encourage trials of Birla Opus Paints.
Final Word
With Vicky Kaushal and Rashmika Mandanna leading the way, Birla Opus Paints positions itself as a brand that truly delivers on its word. Backed by humour, strong storytelling, and a solid promise of repainting assurance, the campaign is set to leave a lasting impact on Indian households.
