Smartphone photography just got its biggest leap forward. vivo has teamed up with National Geographic Creative Works for “Go Into The Wild”, a storytelling initiative that sends creators and a Nat Geo Explorer deep into India’s forests, mountains, deserts and coastlines — all armed with the newly launched vivo X300 Series.
The goal is simple but ambitious: show what a smartphone camera can achieve in real, rugged, unpredictable environments.
Blending vivo’s Imaging Innovation With Nat Geo’s Legacy
The collaboration builds on the success of their earlier project, Xplore the Xtreme, but this time the focus shifts to wildlife and natural landscapes.
vivo’s corporate strategy head, Geetaj Channana, describes the partnership as a meeting point of innovation and exploration. He emphasises how the X300 Series is engineered to perform in “extreme environments — low light, vast landscapes and fast-moving wildlife.” With National Geographic’s expertise in visual storytelling, the campaign becomes a live demonstration of the device’s capabilities.
Nat Geo, too, highlights how the project stays true to its core philosophy: authentic moments, captured with clarity and intent. The organisation sees the collaboration as a way to celebrate the complexity and beauty of wildlife while inspiring audiences to explore the world more closely.
What Makes the vivo X300 Series Stand Out?
The series includes the vivo X300 and X300 Pro, both built around next-gen ZEISS-supported imaging systems and AI-driven tools.
vivo X300 Highlights
- 200MP ZEISS Main Camera for incredible detail
- AI Landscape Master for cinematic scenery
- vivo Portrait Engine for ultra-clear, natural portraits
- Compact flagship design made for travellers and creators
vivo X300 Pro Highlights
- 200MP ZEISS APO Telephoto Camera
- India’s first Telephoto Bird Shots feature
- ZEISS 2.35x Telephoto Extender Kit
- Up to 8.5x optical zoom with striking clarity
For wildlife and landscape creators, this combination means sharper movement shots, better low-light control, and the ability to zoom deep into a habitat without compromising detail — something traditionally reserved for heavy DSLR setups.
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Inside the ‘Go Into The Wild’ Experience
The campaign brings together a Nat Geo Explorer and content creators who travel across varied terrains:
- dense forests,
- high-altitude mountains,
- dramatic deserts, and
- serene coastal regions.
With each journey, they document wildlife behaviour, natural patterns, and untouched environments — all entirely shot on the vivo X300 Series.
The project rolls out through:
- short documentary-style films,
- outdoor and digital placements,
- creator-led content, and
- a curated visual showcase.
In essence, it positions smartphone photography not as a backup to professional gear but as a legitimate tool for field exploration.
A Step Forward for the Future of Mobile Storytelling
The vivo X300 Series isn’t just another camera phone. Through this campaign, it becomes a catalyst for creators to capture the natural world with accessibility, precision and depth.
By merging advanced imaging tech with Nat Geo’s storytelling ethos, “Go Into The Wild” sets a new benchmark for what mobile photography can look like in India — and beyond.
