What started as a stand-up roast has now transformed into a witty, on-brand response by Garnier Men. Comedian Anubhav Singh Bassi, known for his relatable humour, once roasted face washes—and even took a playful jab at Garnier itself—during one of his viral stand-up routines. Now, that very moment has been turned into an engaging and humorous campaign featuring John Abraham.
A Viral Roast Becomes a Viral Ad
Bassi Meets Garnier and John Abraham
In the new Garnier Men TurboBright Face Wash ad, Bassi shares screen space with John Abraham, and the chemistry is comic gold. The ad opens with Bassi’s signature scepticism about face washes, echoing his viral stand-up bit. Enter John Abraham, who not only calls out Bassi’s earlier jokes but also challenges him to experience the product firsthand.
Charcoal, Menthol, and a Dash of Humour
The campaign smartly integrates the very ingredients—charcoal and menthol—that Bassi once joked about. The cooling sensation and freshness of the face wash eventually win Bassi over, and he even admits he likes the product, albeit in his classic comedic style. It’s a self-aware, meta moment that elevates the ad from just product promotion to clever storytelling.
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Star Power Meets Everyday Relatability
The pairing of John Abraham—the face of rugged confidence—with Bassi—the king of relatable humour—makes for a compelling watch. Garnier leverages both personalities to create a fresh positioning for their men’s range: practical, effective, and suitable for the confident, everyday man.
Bassi’s Rise in Ads and Cinema
Anubhav Singh Bassi has been riding a high in the world of content and endorsements. From campaigns for Spotify and Cred to playing a key role in the 2024 rom-com Tu Jhooti Main Makkar, he’s expanding his footprint beyond stand-up. This Garnier ad further showcases his versatility in blending comedy with brand messaging.
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Final Thoughts
By turning a roast into a marketing opportunity, Garnier Men has done what few brands manage—acknowledge criticism, own the narrative, and convert it into something memorable. With John Abraham and Anubhav Singh Bassi leading the charge, this campaign is both refreshing and entertaining—just like the product it promotes.
