Zomato and Starbucks: A Coffee Love Story
How much do you love your coffee? Most of us might spend between Rs. 150 to Rs. 400 for a good cup. But for one Mumbai resident, Mishquat, her love for coffee has reached extraordinary heights. According to Starbucks’ new ad film, she has ordered coffee worth more than Rs. 9 lakh from Starbucks via Zomato. Zomato decided to celebrate this milestone in a unique way.
The Ad Film: Zomato’s Tribute to Mishquat’s Coffee Obsession
Zomato’s latest campaign is a tribute to Mishquat’s enduring love for Starbucks coffee. The brand’s ad film features Mishquat’s very angry mother, who visits her local Starbucks, demanding all her money back. The store’s manager intervenes, charming her with a ‘Mishquat special’ coffee. This delightful interaction not only highlights the bond between Mishquat and her favorite coffee shop but also underscores the crucial role Zomato plays in their coffee journey. The delivery partner, who frequently brings coffee to Mishquat’s home, adds another layer to the story, illustrating the importance of delivery services in modern coffee experiences.
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Zomato’s Creative Use of Consumer Insights
Zomato’s campaigns are often rooted in deep consumer insights that the brand owns. By effectively utilizing these insights, Zomato enhances its marketing strategies, focusing on customer engagement and relevance. The company tailors its content across various platforms by understanding audience preferences and current trends. Zomato’s CEO, Deepinder Goyal, often involves end consumers in the decision-making process, fostering a sense of community and making consumers feel valued.
Zomato’s Success Stories: Connecting with Consumers
Last year, Zomato’s campaign ‘2023 stories’, featuring real consumers speaking about their love for their favorite dishes, received immense praise. This campaign demonstrated that Zomato truly understands its consumers and can connect with them on a personal level.
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Rewind IP: Insights-Based Reporting
Zomato also owns its Rewind IP, a report based on insights the brand collects throughout the year. The interesting findings from this report and other data sources often become points of conversation across platforms, helping the brand gain significant traction.
Fun fact: We’ve delivered almost as many orders on NYE 23 as we did on NYE 15, 16, 17, 18, 19, 20 combined 🤯
— Deepinder Goyal (@deepigoyal) December 31, 2023
Excited about the future!
Pop Culture and Social Insights: Resonating with the Audience
Zomato has a history of crafting campaigns that resonate with its audience by tapping into real-life experiences and emotions. For instance, a recent campaign cleverly used the different ways people mispronounce Zomato’s name, dividing the audience into two teams: ‘ZoMaito’ or ‘ZoMaato’. This playful approach captured the audience’s attention and sparked widespread engagement.
Conclusion: Zomato’s Tribute to Coffee Love with Starbucks
Zomato’s latest campaign celebrating Mishquat’s extraordinary coffee journey is a testament to the brand’s ability to connect with its consumers. By leveraging consumer insights and tapping into real-life experiences, Zomato continues to craft campaigns that resonate deeply with its audience, creating lasting bonds and memorable stories.
