Zupee, a leading skill-based gaming platform, has launched its ‘Extra Winnings’ campaign for IPL 2025. As an associate sponsor of IPL on Star Sports, Zupee is elevating fan engagement by linking on-field cricket moments to real-time rewards in its gaming app.
‘Laga Chakka Toh Inaam Pakka’ – Turning Sixes into Prizes
With the ‘Laga Chakka Toh Inaam Pakka’ offer, every six hit in an IPL match triggers an in-game virtual cricket ball on the Zupee Ludo app, allowing users to claim exciting prizes. This real-time engagement ensures that cricket fans stay entertained beyond the field.
How the Campaign Works
During every live IPL match, each six results in:
- A virtual cricket ball appearing on the Zupee app
- Users getting instant rewards, bonuses, and prizes
- Continuous engagement, even during tosses or rain delays
By gamifying real-world events, Zupee ensures that the thrill of cricket extends beyond the stadium.
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Star Power: Harbhajan Singh, K. Srikkanth & Jatin Sapru Join In
To amplify the campaign, Zupee has roped in cricket legends Harbhajan Singh, K. Srikkanth, and sports presenter Jatin Sapru. The campaign features fun, relatable ad films that blend key cricket moments with the excitement of playing Ludo on Zupee.
A Word from Zupee on IPL 2025 Partnership
A spokesperson from Zupee shared their excitement: “We are thrilled to join IPL 2025, one of India’s most celebrated sporting events. Our Extra Winnings campaign enhances fan and player engagement by turning real game moments into exciting rewards. With Laga Chakka Toh Inaam Pakka during Super 6 moments, we bring fans closer to the action. This partnership reflects our vision of blending entertainment with innovation, making every match more than just a game—it’s a chance to win and celebrate.”
Why This Campaign Matters
- Boosts engagement: Real-time rewards keep fans hooked.
- Blends cricket with gaming: Cricket and Ludo come together for a seamless experience.
- Enhances brand visibility: Brand strengthens its presence in India’s biggest sporting event.
Final Thoughts
With the ‘Extra Winnings’ campaign, Zupee is revolutionizing fan engagement in IPL 2025. Cricket lovers now have an extra reason to cheer every six—because each one brings them closer to exciting rewards!
