Online gaming has been on the rise in India, with more and more people indulging in various games. From casual games to more advanced skill-based games, there’s something for everyone to enjoy. And it looks like the trend is here to stay.
Keeping up with the trend, Zupee, an online skill-based gaming platform, has announced the roping in of one of Bollywood’s biggest stars, Salman Khan, as its brand ambassador. This association is part of Zupee’s attempt to expand its presence in the growing skill-based online gaming space and to establish skill-based gaming as the most preferred form of meaningful entertainment.
To kickstart this association, Zupee has launched a brand campaign, ‘10 Minute Mein Game Ho Jayega’, which aims at driving awareness around its proposition of fun, bite-sized games. The campaign features Khan in a new avatar playing a host of different games on Zupee.
The collaboration between Zupee and Salman Khan is structured by UBT (Uniworld Being Talented), conceptualized by Leo Burnett and produced by Nirvana Films. It will be amplified through a 360-degree approach featuring a soon-to-be-released TVC, digital, outdoor and social media activations. Players can enjoy games like Ludo Supreme, Trump cards Mania and Snakes and Ladders Plus, amongst others, in short playtimes.
Commenting on the collaboration, Dilsher Singh Malhi, CEO and founder of Zupee said, “We are thrilled to have Salman Khan on board as our brand ambassador. His mass appeal cuts across borders, demographics and cultures, making him one of the most loved and iconic stars in the country. We are certain that this association will help in deepening consumer connect and propelling Zupee’s vision of bringing joy to players lives through meaningful entertainment even further.”
Khan added, “Zupee is one of India’s leading skill-based gaming platforms. Zupee’s fun and interesting take on classical casual and board games like Ludo and Snakes & Ladders certainly brings back the nostalgic feel and are a great way of entertainment on the go. The brand’s vision of bringing moments of joy to people’s lives through these casual & board games that can engage and entertain strongly resonated with me and I am excited to partner with Zupee to celebrate India’s growing love for gaming.”
Commenting on the partnership, Vikram Tanwar, Co-Founder of UBT, Khan’s talent management company said, “Zupee has become popular within a short span of time among avid gamers in the country by being one of the first ones to augment culturally relevant games and make them inherently skill-based. This association will further help get more casual and board gamers on board and aid the growth of the online gaming industry even further.”
So if you’re looking for a fun and entertaining way to spend your time, Zupee’s ‘10 Minute Mein Game Ho Jayega’ campaign is the perfect way to get started. With Salman Khan at the helm and an array of games to choose from, you’re sure to have a great time. So what are you waiting for? Join in on the fun and get gaming!
