To mark World Breastfeeding Week (August 1–7), Himalaya BabyCare launched a poignant DVC campaign titled #HarKadamHarMaakeSath. The film narrates the journey of a mother whose peaceful moment of breastfeeding at home contrasts sharply with her discomfort in public spaces like metro stations, airports, and malls. Her faltering lullaby symbolizes the silent struggles of countless mothers who battle anxiety, awkwardness, and lack of privacy while feeding their babies on the go.
According to the brand, 1 in 3 mothers feels uncomfortable breastfeeding in unfamiliar settings, leading to missed feeding sessions and emotional stress.
Himalaya’s Ongoing Commitment: Happy Feeding Rooms
What sets the campaign apart is that it’s not just performative – it’s backed by real-world action. Over the past 13 years, Himalaya BabyCare has built 500+ ‘Happy Feeding Rooms’ in public spaces across India. These safe, hygienic, and private rooms are located in high-traffic areas such as airports, railway stations, hospitals, and malls, giving mothers a comfortable space to nurse their babies with dignity.
Each room embodies the brand’s promise that “a mother’s comfort and confidence shouldn’t end at her doorstep.”
From Purchase to Purpose
Taking the initiative a step further, ₹5 from every purchase of Himalaya Baby Soap, Lotion, or Cream contributes to the construction and maintenance of these breastfeeding rooms. With over 5.5 million mothers using these facilities annually, the brand is not just selling products — it’s creating a movement rooted in empathy and impact.
More Than Just Baby Care
Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company, sums it up beautifully:
“Our commitment goes beyond product care, it’s about supporting mothers emotionally, physically, and socially. Every lullaby should be sung in comfort.”
Final Thoughts
With #HarKadamHarMaakeSath, Himalaya BabyCare isn’t just sparking a conversation — it’s providing solutions. By creating physical spaces that make public breastfeeding safer and more accessible, the brand empowers mothers to step out with confidence, knowing they’ll find comfort wherever they go.
This campaign is a powerful reminder that small acts of support can make a world of difference — one Happy Feeding Room at a time.
