Social media is no longer just an optional add-on for businesses. It’s a critical tool that can make or break a business’s success. Whether you’re a small business owner or a big corporation, social media allows you to reach out to your customers, create brand awareness, and promote your products or services. But let’s be real, keeping up with multiple social media accounts can be a lot of work. That’s where social media management tools come in. They’re like the trusty sidekick that helps you stay on top of your social media game.
But with so many options out there, it can be overwhelming to choose the right tool for your business. That’s why we’re here to help. We’ve scoured the internet to bring you the top 10 best social media management tools for business in 2023. From Hootsuite to Buffer to Sprout Social and more, we’ve got a variety of tools to suit your needs.
So, let’s take a deep dive into the world of social media management tools and find the perfect one for your business.
Best Social Media Management Tools for Business
1) Hootsuite
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
Hootsuite is a social media management tool that allows you to efficiently manage all your associated social media accounts from a single comprehensive dashboard. It offers a holistic view of your social media activities and enables quick responses to users’ messages and comments, facilitating engagement with your brand.
However, Hootsuite can be complex to use, and there are several user-friendly alternatives available in the market. Despite being a paid tool, Hootsuite’s features make it worth the investment.
What Hootsuite offers:
Hootsuite offers a broad range of social media management tools for businesses like
- Scheduling
- Content curation
- Promotion
- Advanced analytics
- Team management
- App integrations
- Security features.
With Hootsuite, you can schedule posts ahead of time, prepare all content for a specific time frame in a single session, and get advanced reporting to help identify successful campaigns and calculate ROI accurately.
Price: Hootsuite’s subscription plans start at ₹1,915/month and offer ten social media profiles for one user, including unlimited scheduling, bulk scheduling, analytics, and a 30-day trial.
2) Agorapulse
Platforms: Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
Agorapulse is an all-in-one social media scheduling platform designed for small businesses. With its powerful tools for social media profile management, community building, and moderation, Agorapulse helps businesses streamline their social media presence and engage with their audience more effectively. Plus, with a reputation for excellent customer support, Agorapulse is a great choice for businesses of all sizes looking to enhance their social media strategy.
What Agorapulse offers:
- Unified Social Inbox
- Customized publishing options
- Post publishing
- Social standing monitoring
- Advanced analytics
- Customer engagement
- Detailed reporting
- Competitor analysis and social listening
Price: Free (3 social profiles, 1 user, 10 scheduled posts). Paid plans start at $99 per month.
3) SocialPilot
Platforms: LinkedIn, Twitter, Instagram, TikTok, Facebook, Pinterest, Google Business Profile, Tumblr, and YouTube.
SocialPilot is a social media management tool that offers small businesses and agencies a cost-effective way to strengthen their brand presence across major social media platforms. With its advanced features, SocialPilot helps businesses execute well-planned social media posting schedules. The tool supports publishing content on LinkedIn, Twitter, Instagram (Direct Publishing), TikTok, Facebook, Pinterest, Google Business Profile, Tumblr, and YouTube.
It is highly valued by small businesses because of its cost-effectiveness, intuitive UI, and exceptional customer support, which is available 24/5. With SocialPilot, businesses can save time and effort on social media management and focus on growing their business.
What SocialPilot offers:
- Advanced social media scheduling and publishing options.
- Social media calendar to visualize a content strategy.
- Bulk scheduling for up to 500 posts (with images).
- Direct upload of images from Google Drive, Dropbox, Box, or computer.
- In-depth social media analytics and reporting.
- Facebook Ads to boost post reach.
- Social inbox to manage Facebook conversations and mentions.
- Client management for hassle-free account management (for agencies).
- Team collaboration with seamless team member invitation.
Price: Its subscription costs $25.50/month (billed annually) and allows you to connect 10 social media accounts.
Also read: Create a Winning Social Media Strategy in 2023
4) Buffer
Platforms: Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest.
Buffer is a user-friendly tool that facilitates the sharing and management of social media accounts on various popular platforms. Primarily functioning as a scheduling tool, Buffer enables you to optimize your social media presence by posting content at a time when your target audience is most likely to be active online.
By logging in to multiple social media sites, such as LinkedIn, Twitter, Facebook, and Google My Business, simultaneously, Buffer streamlines the process of managing your online presence. Additionally, the Buffer button, available on your browser, allows for the quick sharing of content across various social networks or the scheduling of posts in a queue with a single click. Moreover, Buffer seamlessly integrates with other essential tools like Chrome and WordPress.
What Buffer offers:
- Detailed social analytics
- Social profile sharing
- Profile management
- Business planning
- Analytics and insights
- Team management
- iOS and Android support
Price: Forever free plan. Paid plans start at $6 per month per channel with a 14-day free trial.
5) Sendible
Platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google Business Profiles.
Sendible is a powerful social media management tool that can help elevate your brand’s story on social media platforms. Whether you’re an agency managing several clients or an individual looking to boost your online presence, Sendible has all the tools you need to succeed.
One of the standout features of Sendible is its ability to connect with all major social media platforms, as well as popular blogging platforms like WordPress, Medium, and Tumblr. This makes it easy for you to manage all of your accounts from one place, saving you time and hassle.
For agencies with multiple clients, Sendible provides customized dashboards that align with your branding. This allows you to showcase your services to potential clients in a way that is professional and cohesive.
One of the unique values of Sendible is its impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search.
What Sendible offers:
- Unified social inbox
- Custom social media reports
- Team collaboration
- Social media calendar
- Social media listening
Price: Plans start at $29 per month with a 14-day free trial. But, Sendible’s most popular plan is priced at $199/month. With this plan, you can connect up to 49 social media profiles and add up to 7 of your team members with access to building 35 custom reports.
6) Later
Platforms: Facebook, Instagram, Twitter, Linkedin, TikTok and Pinterest
Later is another social media management tool that focuses primarily on Instagram, though it also supports other platforms like Pinterest, Facebook, and Twitter.
One of the unique values of Later is its visual content calendar, which makes it easy to schedule images and videos by simply dragging and dropping them into the calendar. Additionally, Later offers a free link tool that can be used on Instagram profiles to link to shoppable feeds or various websites and blog posts.
Later is a visual-first social media management platform that’s built for sharing photos, videos, and stories on Instagram. It also offers a content and hashtag search feature for when you’re running low on inspiration. While Later only allows you to manage six social media platforms (Facebook, Instagram, Pinterest, LinkedIn, TikTok, and Twitter), it excels in its specialization of Instagram.
With Later’s Linkin.bio feature, you can transform your Instagram profile into a mini-website, complete with click and engagement tracking. This allows you to effectively manage your Instagram presence and track performance metrics all in one place.
So, Later is an excellent social media management tool for businesses and individuals looking to focus on Instagram.
What Later offers:
- Content Creation Tools
- Hashtag suggestions
- Linkin.bio integration (with added cost)
- Visual planner
- Best times to post suggestions
- Instagram story analytics
Price: Plans start at $18 per month with a 14-day free trial. But, their advanced plan is priced at $80/month, where one can manage up to 6 social media profiles with 6 team members.
Also Read: How to boost engagement on social media platforms?
7) Zoho Social
Platforms: Twitter, Instagram, Facebook, Google Business Profile, LinkedIn, TikTok, Pinterest, and YouTube
Zoho Social is a user-friendly social media management tool that allows businesses and agencies to manage their social media presence effectively from a single dashboard. It provides features such as scheduling, monitoring, and social media analytics to help streamline social media management.
Zoho Social’s unique value is in its seamless integration with the Zoho ecosystem, allowing users to connect with various CRM and marketing tools. This makes it easy for small teams to manage marketing campaigns cross-functionally and connect with potential customers.
Zoho Social supports multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. It also provides a custom reporting feature, allowing you to analyze your social media performance and track important metrics.
With Zoho Social, you can manage and engage with potential customers using its special CRM integration. This allows you to connect with potential leads and turn them into loyal customers.
What Zoho Social offers:
- SmartQ
- CRM integration
- Analytics
- Automated reports
- Monitoring and listening
- Team collaboration
- Canva Integration
Price: Plans start at $15 per month with a 15-day free trial. But recently Zoho Social introduced a new premium plan priced at Rs. 2,595/month, with which you can manage up to 10 social media profiles and add 3 team members.
8) Social Bee
Platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google my Business, TikTok, and YouTube.
SocialBee is a user-friendly social media management tool that offers the core functionalities for adding, organizing, and sharing content across several social channels from one place. It also integrates with Buffer for enhanced social media management.
One of SocialBee’s unique values is the ability to recycle evergreen content using post variations to keep it fresh. This helps users post consistently while maintaining an overall balanced mix of content in each category. SocialBee also offers excellent customer support, which is highly valued by its users.
What Social Bee offers:
- Social Media Scheduling
- Content Creation(Integrates seamlessly with Canva, bitly, etc.)
- AI Content Generation
- Content Recycling
- Social Media Analytics
- Team Collaboration
Price: Plans start at $29 per month with a 14-day free trial, which is best for solopreneurs. Their premium plan is $99 per month, which includes 5 workplaces, 3 users per workplace, and 25 social profiles.
Also Read: 7 Free Social Media Marketing Courses You Need to Take in 2023
9) Hubspot
Platforms: Facebook, Instagram, Twitter, Linkedin, YouTube (Marketing Hub Enterprise only)
HubSpot offers a social media management software that allows you to connect with followers on various social media platforms like LinkedIn, Facebook, Instagram, and Twitter. It also provides tools for effective tracking using keywords, scheduling posts, and posting content directly from the CRM.
One of HubSpot’s unique values is its comprehensive reporting feature that allows you to compare your social media marketing performance. You can analyze clicks, visits, leads, and other metrics to gauge overall performance and boost your social media ROI.
Overall, HubSpot’s social media management software is a valuable tool for businesses that want to streamline their social media presence, engage with followers, and track their social media marketing performance.
What HubSpot Offers:
- CRM Integration
- Analytics and Reporting
- Campaign Management
- Keyword Tracking
- Ads Optimization
- Marketing Automation
Price: Social media management software is a part of the Marketing Hub and Enterprise plans that cost $800 and $3200 per month respectively.
10) CoSchedule
Platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Tumblr
CoSchedule is a social media management tool that places a strong emphasis on content management and scheduling to improve social media performance. Its key feature is the content calendar, which helps users organize and manage their social media content effectively.
CoSchedule’s ReQueue feature automatically fills the content queue with the best-performing posts to ensure a consistent and optimized social media presence. The platform supports several social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr.
In addition, CoSchedule offers integration with WordPress and HubSpot accounts, making it easier to manage and track social media performance from a single dashboard. Overall, CoSchedule is a valuable tool for businesses looking to optimize their social media content and improve their social media marketing strategies.
What CoSchedule offers:
- Custom social media calendar
- ReQueue to autofill your posting schedule
- Team collaboration
- Bulk scheduling
- Social campaign templates
- Integrates with 9 tools
Price: Free plan, with paid plans starting at $39 per user per month (14-day free trial)
Have you found your go-to social media management tool yet?
With so many options out there, it can be overwhelming to choose the right one for your business. But by understanding your social media goals and needs, you can narrow down the choices and find the perfect tool for you. If you’re already using a social media management tool, what do you love about it? And if your favorite tool wasn’t on this list, please share it with us in the comment below and let us know why you love it. Let’s keep the conversation going and help each other succeed in social media.
