The fashion industry in India has undergone a remarkable transformation, thanks to the influence of social media. Fashion influencers have become pivotal in showcasing the latest trends and styles, making them indispensable in the modern fashion landscape. These influencers not only inspire their followers with unique content but also help brands connect with audiences in innovative ways. From chic outfits to bold experiments, these top Indian fashion influencers of 2025 are redefining style and elegance.
Who Are Fashion Influencers?
Fashion influencers are individuals who stay ahead of the curve, curating fresh trends and designs while sharing their unique style with their audience. They play a crucial role in bridging the gap between brands and consumers by promoting products, offering styling tips, and creating content that resonates. By following these influencers, you can stay updated with the latest in fashion and elevate your style game.
Top Fashion Influencers of India of 2025
1. Kritika Khurana
Better known as “That Boho Girl,” Kritika Khurana has carved a niche for herself as a leading fashion influencer, celebrated for her effortlessly chic bohemian-inspired looks. With 1.9 million followers on Instagram, she has become a go-to source for daily outfit inspirations, offering her audience a perfect blend of trendy and timeless styles. Kritika’s content often features her popular “Get Ready With Me” (GRWM) videos and mini vlogs, which showcase her creative styling process and provide her followers with relatable fashion tips. Her ability to combine aesthetic appeal with practicality has made her a standout figure in the Indian fashion scene.
As one of the best Indian fashion influencers to follow in 2025, Kritika continues to set trends and inspire her audience with her fresh and innovative approach. Whether it’s curating statement accessories, mixing bold patterns, or elevating everyday wear with a boho twist, she offers something for everyone. Her influence goes beyond just fashion; it’s about celebrating individuality and self-expression through style, making her a must-follow for anyone looking to redefine their wardrobe with creativity and charm.
2. Juhi Godambe
Juhi Godambe is a renowned fashion content creator celebrated for her experimental style and bold choices. With 594K Instagram followers, Juhi’s platform showcases her journey from launching her blog to founding her brand, Arabella.
Her content features product reviews, styling tips, and experimental looks, making her a favorite among fashion enthusiasts.
3. Aashna Shroff
Aashna Shroff is a true powerhouse in the Indian fashion industry, known for her elegant style and ability to seamlessly blend beauty, fashion, and lifestyle content. With over 1 million followers on Instagram and 188,000 subscribers on YouTube, Aashna has cultivated a loyal audience that looks to her for inspiration and practical advice. Her content, ranging from styling tips to beauty tutorials, resonates with a wide demographic, making her one of the most versatile and relatable influencers in the industry. Aashna’s effortless charm and polished approach have made her a trusted name in the fashion world.
As one of the best Indian fashion influencers to follow in 2025, Aashna continues to redefine the boundaries of digital influence through her collaborations with top brands like Myntra and Nykaa. These partnerships showcase her ability to curate content that aligns with her audience’s interests while maintaining her signature elegance. Whether it’s a wardrobe refresh or a beauty routine upgrade, Aashna’s platform offers a treasure trove of ideas for those seeking to stay ahead of the trends. Her refined aesthetic and unwavering consistency make her a must-follow for anyone passionate about style and sophistication.
4. Komal Pandey
With her incredible sense of style, Komal Pandey is a trailblazer in the Indian fashion scene. With 1.9M Instagram followers and 1.35M YouTube subscribers, Komal has become a household name. Known for her bold and experimental fashion choices, she has collaborated with brands like Whisper, Myntra, Google, and many more.
Her appearance at Paris Fashion Week last year further cemented her status as a global icon in the fashion industry. So, if you are looking for incredible style, Komal Pandey is one of the best Indian fashion influencers of 2025.
5. Diipa Buller Khosla
Diipa Buller Khosla is an international sensation and a true inspiration for many. As the founder and CEO of the skincare brand Indēwild, Diipa combines her entrepreneurial skills with her passion for fashion.
With over 2.3M Instagram followers, she has been featured on multiple international magazine covers and collaborates with top luxury brands.
6. Masoom Minawala
Masoom Minawala has been a pioneer in connecting Indian and global fashion since starting her journey as a blogger in 2011. With 1.3 million Instagram followers, she is celebrated for her unique ability to blend traditional Indian aesthetics with contemporary global trends. Her collaborations with luxury brands like Louis Vuitton, Estée Lauder, and Dior have cemented her position as a global fashion icon, while her appearances at international events such as Paris and Milan Fashion Weeks have brought Indian fashion to the global spotlight.
Passionate about promoting Indian artisans and designers, Masoom uses her platform to highlight traditional crafts like handloom and embroidery, styling them in ways that resonate worldwide. Her authenticity and entrepreneurial spirit continue to inspire aspiring influencers, making her a role model for those looking to make their mark in the fashion industry.
7. Karron S. Dhinggra
Karron S. Dhinggra, widely known as “The Formal Edit,” is a leading male fashion influencer in India, celebrated for his refined style and practical approach to fashion. With 2.1 million Instagram followers and 5.8 million YouTube subscribers, Karron has cultivated a loyal audience that relies on him for expert advice on men’s grooming, lifestyle, and wardrobe essentials.
Known for his versatile content, Karron seamlessly blends timeless fashion trends with modern aesthetics. From sharp formal outfits to laid-back casual looks, his polished styling tips cater to men of all age groups. Collaborating with top fashion and grooming brands, Karron continues to inspire confidence and empower men to look and feel their best in any setting.
Also Read: Top 15 Most-Watched YouTube Videos Globally as of 2024
8. Aashna Hegde
Aashna Hegde is a rising star in the Indian fashion industry, celebrated for her versatility, creativity, and dynamic content. With over 1 million followers on Instagram and 800,000 subscribers on YouTube, Aashna has quickly gained recognition as a fashion influencer who effortlessly blends style with authenticity. Her engaging content features everything from fashion hauls and GRWM (Get Ready With Me) videos to travel vlogs that provide her audience with a glimpse into her vibrant lifestyle. Her ability to connect with her followers through relatable and visually appealing posts has cemented her position as a trendsetter among the younger generation.
Aashna’s influence extends beyond social media, as she made history by becoming the first Indian content creator to walk the runway at New York Fashion Week in 2022. This milestone not only showcased her global appeal but also marked a significant achievement for Indian creators in the international fashion arena. Her unique style, which combines bold choices with timeless elegance, continues to inspire her followers to experiment with their own fashion journeys. Aashna’s rapid rise in the industry reflects her dedication, creativity, and the ability to redefine modern fashion storytelling.
9. Siddharth Batra
Siddharth Batra is breaking gender norms in fashion with his bold, experimental style and innovative makeup looks. With 262K followers on Instagram, he has become a trailblazer in redefining men’s fashion and beauty standards. From styling tips and product reviews to beauty tutorials, Siddharth’s content is a fresh take on self-expression, inspiring his audience to embrace individuality.
As a pioneer in the Indian fashion scene, Siddharth challenges stereotypes with every post, merging confidence with creativity. His fearless approach to fashion and makeup has earned him a loyal following, making him a key voice in pushing boundaries and creating space for unconventional ideas in the industry.
10. Usaamah Siddique
Usaamah Siddique, a prominent Indian fashion influencer, has redefined men’s style with his sharp, trendsetting aesthetic. As the founder of The Dapper Label, Usaamah curates fashion that is both sophisticated and wearable, earning him a loyal following of over 112K on Instagram. His work as a celebrity stylist, collaborating with stars like Ranbir Kapoor and Varun Dhawan, has further cemented his position as a style icon.
With a keen eye for detail and a passion for elevating men’s fashion, Usaamah continues to inspire his audience with versatile looks and expert styling tips. From formal wear to casual chic, his content embodies a perfect blend of elegance and modernity, making him a leading name among Indian fashion influencers to follow.
11. Aakriti Rana
Aakriti Rana, one of the best Indian fashion influencers, captivates her audience with her vibrant and creative content. With 1M Instagram followers and 149K YouTube subscribers, she seamlessly blends fashion, travel, and lifestyle in her posts. Her unique ability to mix and match outfits, paired with a bold sense of style, inspires her followers to step out of their comfort zones and experiment with their looks.
Known for her impeccable creativity, Aakriti’s content celebrates individuality and self-expression. From chic everyday wear to stunning travel looks, her posts exude charm and versatility, making her a standout name in the Indian fashion industry. With her fresh take on styling, she continues to be a leading inspiration for fashion enthusiasts across the country.
12. Santoshi Shetty
Santoshi Shetty, one of the best Indian fashion influencers, is celebrated for her bold and dynamic sense of style that resonates with her 712K Instagram followers. Known for her unique ability to blend high fashion with everyday wear, Santoshi’s collaborations with top brands like Myntra and AZORTE further solidify her position as a trendsetter in the Indian fashion scene.
Beyond fashion, Santoshi inspires her audience with glimpses of her fitness journey and yoga content, embracing a holistic approach to lifestyle. Her versatility and creative vision make her a true icon, influencing followers to experiment with their style while promoting self-care and wellness.
Also Read: Top 15 Highest Viewed Instagram Reels of 2024 in India
13. Sakshi Sindhwani
Sakshi Sindhwani is a trailblazing fashion influencer with 690K followers has become synonymous with body positivity and inclusivity in India. Known for her bold, unapologetic style and vibrant personality, she has transformed how beauty and fashion are perceived in the country. Through her content, Sakshi challenges conventional beauty standards while championing self-love and confidence. Her ability to blend high-fashion looks with accessible styling tips makes her a relatable yet aspirational figure for her audience. From collaborating with luxury brands like Dior and Fendi to supporting sustainable, homegrown labels, Sakshi’s influence bridges the gap between global fashion and local craftsmanship.
In 2025, Sakshi continues to shine as one of the top influencers to follow, inspiring a new generation to embrace their unique beauty and experiment with fashion fearlessly.
Her editorial-worthy content, combined with honest conversations about mental health, inclusivity, and breaking stereotypes, makes her a standout voice in the digital fashion space. Whether you’re looking for styling hacks, empowering messages, or the latest trends with a twist, Sakshi Sindhwani is the influencer to watch.
14. Sejal Kumar
Sejal Kumar is a prominent Indian fashion influencer, YouTuber, and actress who has significantly impacted the digital content landscape since launching her YouTube channel in February 2014. Sejal’s content encompasses fashion, lifestyle, music, and travel vlogs, resonating with a diverse audience. As of January 2025, her YouTube channel boasts over 1.47 million subscribers and more than 332 million views, while her Instagram account has garnered over 819K followers.
In 2025, Sejal continues to be a leading fashion influencer to follow, known for her authentic and relatable content. Her accolades include the Best Vlog Award at the Cosmopolitan India Blogger Awards in 2018 and the Fashion Account of the Year by Instagram in the same year. She also won the Best Lifestyle Blogger award in 2019 and was named Instagrammer of the Year for Fashion in 2019. Sejal’s collaborations with various brands and her own clothing line launched in partnership with StalkBuyLove in 2018 highlight her versatility and entrepreneurial spirit. Her influence extends beyond fashion, as she actively engages in music production and acting, exemplified by her original song “Aisi Hun” released as part of YouTube’s Creators for Change initiative.
15. Ayush Mehra
Ayush Mehra is a distinguished Indian actor and fashion influencer who has significantly impacted the digital entertainment landscape. Born on January 7, 1992, in Mumbai, Maharashtra, Ayush embarked on his career with television commercials for renowned brands such as Myntra Fashion, Bingo, Fogg, and Samsung. He gained widespread recognition through his engaging performances in web series like “Mom and Co,” “Minus One,” and “Please Find Attached.” His versatility and authentic portrayals have endeared him to a broad audience, establishing him as a prominent figure in the industry.
As of January 2025, Ayush boasts over 1.2 million followers on Instagram, reflecting his substantial influence in the fashion domain. His feed is a curated blend of sartorial elegance and contemporary trends, offering followers a window into his dynamic style sensibilities.
Notably, Ayush made a remarkable debut at the 77th Cannes Film Festival in 2024, showcasing his fashion acumen on an international platform. His ability to seamlessly integrate acting prowess with fashion-forward content makes him a top Indian fashion influencer to follow in 2025, inspiring many with his innovative approach to style and storytelling.
Conclusion: Top Indian Fashion Influencers
Fashion influencers in India are shaping the industry with their innovative content and unique styles. Following these top fashion influencers of India of 2025 will keep you updated on the latest trends and inspire you to elevate your fashion game. From bold experiments to elegant minimalism, these influencers prove that fashion is all about expressing yourself confidently and creatively.
