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Best LGBTQ+ Ad campaigns celebrating Pride

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Happy Pride Month Fellow Readers🌈. In the world of advertising, there have been remarkable campaigns that have emerged to celebrate and uplift the LGBTQ+ community. These ad films are often hailed as the best campaign that celebrated pride proudly showcasing the power of inclusion, representation, and acceptance. Join us as we take a closer look at some of the best LGBTQ+ Ad campaigns, exploring their innovative approaches, impactful narratives, and their lasting influence on shaping a more inclusive world.

Best LGBTQ+ Ad Campaigns

1. Starbucks

TATA Starbucks recently unveiled its latest campaign, #ItStartsWithYourName, emphasizing the importance of personal connections and relationships. The Brand film shows an elderly couple waiting for their son at a TATA Starbucks store. To their surprise, their transgender daughter joins them, breaking the tension. As the father orders coffee, the barista calls out “Three cold coffees for Arpita,” leading to an emotional family reunion.

This campaign was conceptualized by TATA  Starbucks Pvt Ltd and directed by Gaurav Gupta and features the transgender model and actor Sia as the protagonist.

2. CloseUp India

Closeup launched a captivating ad campaign that showcases the inspiring journey of three couples who courageously defy social barriers of age, sex, caste, and religion to uphold their love. Through this campaign, Closeup enlightens us about the profound and genuine meaning of love, reminding us that love has the power to conquer all obstacles.

3. Tata Steel

The ad agency Wunderman Thompson Kolkata created a professional campaign titled ‘Curating an inclusive workplace’ for the brand Tata Steel, which was published in India in July 2022. This campaign aimed to highlight the importance of fostering an inclusive workplace environment.

Also Read: Top Indian LGBTQ Influencers on Instagram breaking stereotypes and bringing a much-needed change.

4. Times Of India

The ad agency FCB created a professional campaign titled ‘Out & Proud’ for the brand The Times of India, which was published in India in May 2019. This Film medium campaign, related to the Media industry, includes 1 media asset. The campaign likely aimed to promote inclusivity and celebrate the LGBTQ+ community, aligning with The Times of India’s commitment to diversity in media.

5. Kaya

At Kaya, they have taken the first step towards dissolving the differences faced by India’s transgender community. Kaya is committed to creating employment opportunities, providing upskilling initiatives, and establishing gender-inclusive and sensitized services and workplaces specifically for trans individuals. This initiative was supported by the advertising agency Schbang, based in Mumbai, India

Also Read: Celebrating Inclusivity: TATA Starbucks’ #ItStartsWithYourName

6. Bombay Times

Bombay Times, in collaboration with Pride Circle and FCB India, has launched the second edition of the campaign titled ‘Out & Proud @Work.’ This campaign highlights the challenges faced by the LGBTQ+ community in earning a livelihood, including prejudice, underpayment, and lack of recognition in the workplace. Its aim is to promote inclusivity and create awareness about the importance of a supportive work environment for the community.

7. Fastrack

Fastrack, known for its bold and quirky communication, consistently connects with the younger demographic. The brand, under the Titan umbrella, embraces a progressive mindset in all its communications. The latest campaign created by 22feet Tribal Worldwide aims to promote Fastrack by urging youth to ‘get steamy, get fresh.’ The ad features two young lovers having a playful and enjoyable time, reflecting the brand’s daring approach.

8. Vicks

The ad campaign by Vicks, inspired by a touching true story, is guaranteed to tug at your heartstrings. It beautifully portrays the love and care provided by a transgender individual to her adopted daughter, showcasing the extraordinary lengths she went to provide the best upbringing for her child. This powerful campaign serves as a poignant message to all, highlighting the importance of love, acceptance, and the resilience of the human spirit. Be prepared to shed a tear while witnessing this inspiring story unfold.

Also Read: Bombay Times ‘Out and Proud @Work’ campaign promotes inclusivity in the workplace

9. Ralco Tyres

Ralco Tyres launched the impactful #FreeTheRoads campaign in 2019, advocating against discrimination toward the transgender community. It aimed to raise awareness, promote inclusivity, and foster a more accepting world.

10. Bhima Jewellery

Bhima Jewellery’s ad campaign beautifully depicts the inspiring journey of a transgender individual, highlighting the profound love and unwavering support she receives from her family.

11. Ok Cupid

OkCupid’s latest digital campaign, #LoveAtFirstPride, is a celebration of love that transcends binary identities. In the wake of the Supreme Court’s decriminalization of homosexuality in India, the app actively engaged with members of the LGBTQ+ community to shed light on stories that are now emerging. By amplifying these narratives, OkCupid aims to promote inclusivity and create a platform where all individuals can freely express their identities and find love.

12. Netflix India

Netflix has acquired the rights to showcase Sushant Divgikr and Durga Gawde as they continue to demonstrate that being fabulous is a choice. In this captivating discussion, Neeley Mehendale and Anjali Sivaraman join forces with these iconic individuals to debunk myths surrounding the LGBTQ+ community.

Best LGBTQ+ Ad Campaigns Across The World

1. Oreo

2. Pantene

3. Apple

4. Levis

5. Reebok

6. Infosys

7. Stonewall

8. Starbucks UK

9. H&M

10. Coca Cola

11. Kodak

12. Infosys

12. Microsoft

Love is in the Pride🌈

Love is in the Pride. So go ahead and unleash your inner rainbow unicorn, dance to your own beat, and celebrate love in all its vibrant forms. Remember, love has no limits, and the power of acceptance can create a world where everyone is free to love and be loved. Embrace your true colors, stand tall, and let your love shine bright. Together, we can make love the anthem of our lives and celebrate the beautiful spectrum of love within the LGBTQ+ community. Keep spreading the love, and let your pride soar high. 🌈❤️✨

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