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The Archies and their brand collaborations saga

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Netflix’s “The Archies” is taking a different approach to brand partnerships. This adaptation of the iconic comics, directed by Zoya Akhtar, has generated a unique buzz not through in-movie appearances, but by a series of pre-release collaborations with major brands.

From trendy headphones to character-themed drinks, “The Archies” has partnered with a diverse range of companies, targeting a young demographic and creating a multi-dimensional marketing campaign that extends far beyond the silver screen. So, grab a seat and get ready for a delicious serving of brand partnerships that are sure to make you want to jump on “The Archies” wave.

The Archies Brand Collaborations

1. Starbucks

Immerse in The Archies brand collaborations at Starbucks! Savor character-themed drinks like Archie’s Crunchy Red Hat Mocha and Jughead’s Gingerbread Frappuccino, spreading holiday joy with every sip. Experience the festive fusion, a testament to the magic of creative partnerships.

1.   Archie’s: Crunchy Red Hat Mocha Frappuccino
2.   Veronica’s: Toffee Nut Crunch Frappuccino
3.   Betty’s: Chestnut Mont Blanc Frappuccino
4.   Jughead’s: Gingerbread Frappuccino 

2. Skybags

Unveil style redefined with ‘The Archies Backpack Collection’ by Skybags. This Gen-Z-focused range, born from The Archies brand collaborations, blends movie magic with innovative design, setting new standards for youthful fashion. Elevate your style journey

3. Tinder

Dive into privacy with DOT. from the upcoming Netflix film. Tinder’s Incognito Mode, a result of The Archies brand collaboration, grants full control over visibility, allowing tailored interactions for a personalized dating experience.

4. Meta

Express with flair! Embrace key characters from Riverdale with the Archies-themed sticker pack. Unveil the magic of Agastya Nanda as Archie, Khushi Kapoor as Betty, Suhana Khan as Veronica, and more. Explore GenZ celebration, yet inclusivity for all

5. Boat

Immerse in the synergy of Boat’s limited edition Riverdale Rocker and Netflix’s The Archies cast, influencer Orry, and Boat’s founder Aman Gupta. Transporting you to 1964 Riverdale, witness characters grooving to the Boat jingle in a celebration of music and style. An iconic blend brought to you by The Archies brand collaborations, where every beat resonates with nostalgia and innovation

6. Vistara

Soar into nostalgia with Vistara’s ‘Flight to Riverdale,’ a collaboration with Netflix for ‘The Archies’ film. Experience the charm on special flight UK 1964, departing from Delhi to Goa. Immerse in The Archies brand collaborations, where each mile echoes the magic of the upcoming movie. A journey beyond the ordinary, brought to you by Vistara and The Archies!

7. Flipkart

Dive into GenZ fashion with SPOYL’s exclusive Archies collection. From Archie to Jughead, shop character-inspired t-shirts, dresses, and loungewear. The Archies brand collaboration redefines style, starting at just Rs 799. Embrace the magic of iconic characters in every thread

8. Maybelline New York

Unleash ’60s allure with the limited-edition collection. The makeup mogul enlisted The Vixen Crew for a captivating performance to the movie’s Va Va Vroom, adding flair to the collection launch. Experience the era’s glam redefined

9. Spotify

Join the Archies gang for a burger and milkshake fiesta! 🍔🧋 Dive into the ultimate rock and roll experience on Spotify. Let the tunes transport you to the heart of the Archies universe. Let the music play and the good times roll.


Archies brand collaborations transcend mere partnerships; they’re gateways to enchantment. From Vistara’s sky-high homage to SPOYL’s GenZ fashion rendezvous and Spotify’s rhythmic celebration, every endeavor intertwines seamlessly with the spirit of The Archies. It’s more than merchandise; it’s a harmonious fusion of iconic characters, nostalgic vibes, and creative partnerships. The allure of Archies brand collaborations lies not just in the products but in the immersive experiences they craft, inviting enthusiasts to relive the magic and make it their own. Step into a world where every collaboration is a testament to the timelessness of storytelling and the enduring appeal of The Archies.


Q: What is The Archies?

A: The Archies is a musical film produced by Netflix India and directed by Zoya Akhtar. It is an adaptation of the iconic Archie Comics, featuring a young cast and a modern Indian twist on the classic story.

Q: What makes the brand collaborations for The Archies unique?

A: Unlike traditional movie tie-ins, The Archies’ brand collaborations are primarily focused on pre-release marketing. This means that brands are associating themselves with the film before its release, generating excitement and anticipation among the audience.

Q: Which brands are partnering with The Archies?

A: The Archies has partnered with a diverse range of brands, including:

  • Starbucks
  • boAt
  • Flipkart
  • Vistara
  • Maybelline New York
  • Skybags
  • Spotify

Q: How are the brands collaborating with The Archies?

A: The brands are collaborating with The Archies in various ways, such as:

  • Launching limited-edition products inspired by the film and its characters
  • Creating exclusive content and experiences for fans
  • Integrating the film’s music into their marketing campaigns
  • Offering special promotions and discounts

Q: What are the benefits of these brand collaborations?

A: The brand collaborations offer several benefits for both The Archies and the partnering brands:

  • Increased brand awareness: The brands can reach a wider audience and generate brand awareness by associating themselves with a popular and highly anticipated film.
  • Enhanced consumer engagement: The interactive elements of the collaborations can help to engage consumers and build brand loyalty.
  • Extended reach: By collaborating across multiple categories, the brands can reach a wider range of consumers and potentially convert them into customers.
  • Unique marketing experience: The pre-release collaborations create a unique and engaging marketing experience that can generate excitement and anticipation for the film.

Q: Is this a new trend in film marketing?

A: While pre-release brand collaborations are becoming increasingly common, The Archies’ approach is particularly comprehensive and multi-dimensional. This suggests that this trend may continue to grow in the future, with films and brands finding new and innovative ways to connect with audiences.

Q: How can I learn more about The Archies and its brand collaborations?

A: You can learn more about The Archies and its brand collaborations by following the film’s official website and social media channels. You can also check out the websites and social media pages of the partnering brands for more information about their specific collaborations.

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