As the festive spirit of Ganesh Chaturthi fills the air in 2024, brands across India have unleashed a wave of creative campaigns that blend tradition with innovation. From heartwarming stories to impactful social messages, this year’s campaigns not only honor Lord Ganesha but also resonate deeply with modern audiences. In this blog, we’ll take a look at the best Ganesh Chaturthi campaigns of 2024 that captured the essence of the festival while creating lasting impressions.
Top Ganesh Chaturthi Campaigns of 2024
1. Swiggy Instamart
Swiggy Instamart brought Ganesh Chaturthi 2024 to life in Mumbai with a delightful twist—a unique instant Modak dispenser on Carter Road. This vibrant, orange machine dispenses 1,000 modaks daily for free on September 6th and 7th, adding a fun, festive element to the celebrations. Collaborating with Havas Media, Swiggy’s inventive dispenser also connects users to its Ganesh Chaturthi section via a QR code, offering everything from modak-making kits to eco-friendly Ganesha idols, all accessible within 10 minutes. With its slogan, “Ghanti Vajwa, Mithai Milwa,” Swiggy Instamart is making a sweet mark on the festive spirit of Mumbai.
2. Parle-G
Parle-G’s Ganesh Chaturthi 2024 campaign, created by Thought Blurb Communications, celebrates the festival’s spirit and timeless traditions through a multi-lingual film. Released in five regional languages—Hindi, Marathi, Kannada, Telugu, and Gujarati—the film connects with a diverse audience across India. Parle-G seamlessly integrates into the storyline, highlighting the theme, “Genius is the one who believes that in the joy of others lies our own.” This emotionally resonant campaign captures the essence of Ganeshotsav and reinforces Parle-G’s deep connection with Indian households during festive moments.
3. Simply Fresh
Simply Fresh’s innovative Ganesh Chaturthi 2024 campaign, #BappaHiBatayenge, emphasizes the deep-rooted Indian tradition of welcoming ‘atithis’ (guests) with open arms. Through this campaign, Simply Fresh highlights the cultural significance of hospitality during the festive season, reminding us of our connection to our roots. By blending tradition with a modern narrative, the campaign resonates with audiences and reinforces the brand’s commitment to honoring Indian values during Ganeshotsav.
4. Apollo tyres
Apollo Tyres celebrates Ganesh Chaturthi 2024 by encouraging everyone to “Welcome Bappa home” with joy, devotion, and vibrant festivities. Their campaign radiates the spirit of Ganeshotsav, urging people to embrace every moment with happiness and enthusiasm. By connecting the essence of the festival to their brand, Apollo Tyres highlights the importance of smooth journeys and celebrations filled with color and devotion, making this Ganesh Chaturthi truly memorable for all.
5. Big FM
Big FM’s Ganesh Chaturthi 2024 campaign brings a modern twist to devotion with their new-age bhakti song, created using AI. Featuring a personalized song experience with the hashtag #YourMelodyYourWay, Big FM is blending tradition with technology, allowing listeners to celebrate Ganpati in a unique and personalized manner. This innovative campaign highlights the evolving ways we connect with our cultural roots, making Ganeshotsav more engaging for today’s audience while keeping the devotional essence intact.
6. Blinkit
Blinkit’s heart-warming Ganesh Chaturthi 2024 ad on Instagram emphasizes their commitment to delivering all your Ganpati essentials within 10 minutes, no matter the conditions. The ad showcases vibrant visuals that capture the joy, inclusion, and love surrounding the festival, highlighting how Blinkit brings the spirit of Ganeshotsav directly to your doorstep. By blending convenience with festive warmth, Blinkit ensures that your celebrations are seamless and filled with happiness.
7. HaldiramÂ
Both Haldiram Official and Haldiram Nagpur launched distinct ideas for Ganesh Utsav. Haldiram Official shared a post encouraging followers to “Sing songs for Ganpati and bring home the taste of modaks.” Meanwhile, Haldiram Nagpur promoted their campaign with the hashtag #BappaAaRaheHai, emphasizing how Bappa arrives with sweets, spreading joy. Haldiram also highlighted their festive modaks as a key part of the celebrations.
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8. Amul India
Amul India wishes you a joyous and blessed Ganesh Chaturthi! May Lord Ganesha’s divine blessings bring joy, peace, and prosperity to your life. Have a wonderful celebration!
9. Reliance
On the auspicious occasion of Ganesh Chaturthi, Reliance Updates extends heartfelt wishes for happiness, peace, and prosperity. They’ve also released a beautiful film to celebrate this special occasion.
10. Youtube India
For Ganesh Chaturthi, YouTube India released a comprehensive tutorial on how to make Ukadiche Modak, offering viewers a step-by-step guide to preparing this traditional delicacy. The video features expert tips and techniques to ensure your modaks turn out perfect. Celebrate the festival with homemade sweets and enjoy the joy of creating this festive treat.
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Conclusion
As Ganesh Chaturthi 2024 unfolds, brands have embraced the festive spirit with a range of innovative and heartfelt campaigns, each adding its unique touch to the celebrations. From Swiggy Instamart’s interactive Modak dispenser to Parle-G’s emotionally resonant film and Big FM’s AI-generated bhakti song, these campaigns showcase how tradition and modernity can blend seamlessly. With contributions from Simply Fresh, Apollo Tyres, Blinkit, Haldiram, Amul, and YouTube India, the festival is celebrated with creativity, convenience, and joy, reflecting the diverse ways we honor Lord Ganesha and the spirit of Ganeshotsav.
