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A style icon, a heartthrob and an actor par excellence – Shahid Kapoor turns 42

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Today, on Shahid Kapoor’s birthday, let us all raise a toast to his endorsement empire. The actor, who rose to fame with his film Ishq Vishq, has now taken the world of brand endorsements by storm. From being a side actor and a background dancer in Shiamak Davar’s crew to becoming one of the leading actors in the Indian film industry, Shahid has come a long way. 

His acting skills have been praised by laymen as well as critics, and he has earned a massive fanbase in the process. His humble attitude and willingness to connect with his fans on a personal level have made him the brand favorite that he is today. And with his versatility in films such as Ishq Vishq, Kabir Singh, Jersey, and the recent one- Farzi, Shahid has secured his position as one of the most sought-after brand ambassadors. So, let us take a moment to celebrate the man who has made it big in the endorsement world. Happy Birthday, Shahid Kapoor!


One of the key brands that have associated with Shahid over the years is Colgate. Colgate, the American brand focused on oral hygiene products, has had a longstanding relationship with Shahid. In 2011, Shahid was seen in the advertisement of Colgate’s mouth protection spray, Colgate Vedshakti. The advertisement highlighted the importance of using a mouth protection spray to protect oneself from germs and also to enjoy a long-lasting freshness behind the mask. 

Additionally, in 2022, Colgate-Palmolive (India) revealed a new identity of their toothpaste brand—Colgate Strong Teeth, with its latest campaign ‘Daant strong toh main strong’ which featured Shahid Kapoor. Through this campaign, Colgate highlighted the importance of strong teeth for better digestion and nutrition. 

It is no wonder that Shahid Kapoor’s charisma and style have made him the best choice for Colgate, who has been associated with the brand for almost a decade. 

Dulux Paint

The next most significant partnership in his career was with Dulux Paint, which he collaborated with in 2011.

Dulux Paint has been revolutionizing the Indian paint industry for more than a century. Having started as a small store in India, Dulux has expanded its reach to multiple sectors, including residential and industrial. Their commitment to safety, health, and the environment has made them one of the most reliable and trusted brands in the market.

Shahid Kapoor’s collaboration with Dulux has helped the brand reach new heights and spread its message to a wider audience. Shahid is the perfect fit for the Dulux Paint brand. Additionally, he has a certain charm and charisma that has been winning the hearts of people for many years. He epitomizes the values that the brand is trying to promote, such as quality, safety, and sustainability. Additionally, his persona is also a great fit for the brand, and that is why it has been a successful collaboration.


The leading deodorant company Brut chose Shahid as their brand ambassador. And the ad campaign was a hit with the youth. The ad was unique in the world of perfume ads as it didn’t portray women as objects of sexual desire. Instead, it focused on the product’s functional features, such as its smell and lasting power.

Shahid Kapoor was the perfect fit for the brand as he exudes charm and romance. Additionally, his appeal to the youth and his impeccable style made him the ideal choice for Brut. The ad campaign was a huge success, and it was also a refreshing change from the stereotypical deodorant ads of the past. 


U&i is a brand under the umbrella of the RC Group. It has been in the market for a decade as the largest manufacturer of mobile covers and protective cases in Asia. And they roped in Shahid Kapoor as their brand ambassador and the impact has been felt ever since. 

Shahid is an ideal face for the U&i brand, as he manages to capture the attention of the young and dynamic audience in India. Further, in an interaction with Mobility magazine, Mr. Paresh Vij, Founder Director of U&i, said that Shahid Kapoor was the perfect choice for the brand as he is a great attraction to the Indian youth.

Recently, U&i and Shahid Kapoor collaborated for a photoshoot, and the results were stunning. U&i has put out over 800 products in 23 different categories, and the journey with Shahid Kapoor has been a successful one. The brand is looking forward to a long-term association with him. Furthermore, the brand has promised to bring out many more new products in the coming times. 

Healthfarm Nutrition

Shahid is also associated with a nutrition brand- Healthfarm Nutrition. It is a leading health, sports and nutrition brand in India. Their mission is to help people achieve a healthy lifestyle by providing top-notch products, customer service and excellence in delivery. He collaborated with them in 2021. Shahid Kapoor was the perfect choice as their brand ambassador as he resonates perfectly with their core values. He is an avid fitness enthusiast and is also known for his hard work and agility. 

Shahid has kickstarted his association with Healthfarm Nutrition by featuring in their #ThodaCrazyZarooriHai integrated campaign. It was launched across all digital platforms. He is an inspiration to the youth and his partnership with Healthfarm Nutrition is sure to bring positive changes in society. His fitness mantra is to keep it real and clean in order to maintain a healthy lifestyle with the right balance of mental and physical health. 


One of the most unique endorsements of his career is of PokerBaazi, a poker platform. This year in the month of July he collaborated with them. Shahid’s association with PokerBaazi is quite unique. As it is the only brand that has tapped him to promote a skill-based sport. His journey in the film industry has been full of ups and downs and yet he has managed to come out on top with his hard work and dedication. This is why he is the perfect brand ambassador for PokerBaazi. He is not only a great actor but also someone who has managed to achieve success with his skills and determination.

As we are celebrating Shahid Kapoor’s birthday with his brand endorsements, we must not forget to appreciate the success of his apparel brand, Skult. Launched in 2016 in collaboration with abof (Aditya Birla Online Fashion), the brand has come a long way since then.

Despite abof shut down in 2017, Skult has grown exponentially. It is now available on popular e-commerce platforms such as Ajio, Myntra, and Flipkart. It is a testament to the star power of Shahid Kapoor and his ability to build a successful brand.

The fact that Skult has managed to survive and thrive amidst the competitive landscape of the Indian fashion industry is a testament to Shahid Kapoor’s business acumen and marketing skills. His brand has been able to carve out a distinct identity in the market and also has been able to establish a loyal customer base.

On this day, we congratulate Shahid Kapoor on the success of his brand Skult and wish him a very happy birthday.

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