Today is the special day of a very special man, Abhishek Bachchan! Over the years, Abhishek has truly excelled in many avenues, not only as an on-screen star but also as a successful brand endorser. From ‘Dhai Akshar Prem Ke’ to ‘Kabhi Alvida Na Kehna’, and from ‘Dhoom’ to ‘Dasvi’, Abhishek has certainly left a lasting impression on his fans.
Despite struggling with dyslexia during his childhood, Abhishek Bachchan made his Bollywood debut in J.P. Dutta’s ‘Refugee’ in the year 2000. Although it was a commercial failure, he went on to win three Filmfare awards for Best Supporting Actor in ‘Yuva’, ‘Sarkar’ and ‘Kabhi Alvida Na Kehna’. Moreover, he was also nominated for Best Actor in Filmfare awards for his performance in ‘Guru’.
When it comes to endorsement, Abhishek Bachchan has a rather limited list. He believes that it is his responsibility to ensure the quality of the product he is endorsing, and thus he is unwilling to compromise on the authenticity of his brand image.
So, let’s raise a toast to the birthday boy on this special day and celebrate his outstanding success as a brand endorser! Happy Birthday, Abhishek Bachchan!
Motorola
In 2007, Abhishek Bachchan collaborated with Motorola. And he is definitely the perfect choice for Motorola’s brand as he brings a unique energy to their campaigns. The Motorokr campaign featuring Abhishek Bachchan is a great example of this. The ad opens on a typical Bollywood sequence in which a mother in a temple, loud bells ringing of their own accord, and the mother prays for her son to come home safe. Enter a wounded AB, who, on seeing his mother, breaks into an impromptu rap song, ‘Dekho maa, main aa gaya’.
The ad continues with several scenes in which Abhishek is seen breaking into song and dance, using his infectious energy to captivate and engage viewers. The ad also highlights the phone’s features and music capabilities in a humorous way. In the last sequence, AB is being interrogated by cops about where he has hidden the diamonds (another Bollywood cliché). AB starts rapping instead of replying, to which the director, enacted by Prasoon Pandey, curtly asks AB to take a break. Then in his styling room, AB puts on his wireless headphones. Further, he nods his head to music playing from his Motorokr.
Abhishek Bachchan’s charisma and humor add a unique flavor to the Motorokr ad campaign, making it one of the most memorable brand campaigns of all time. Abhishek’s enthusiasm and comic timing are perfectly suited to the brand, and it is no surprise that this ad was so successful.
Idea Cellular
Abhishek Bachchan collaborated with Idea Cellular in 2008. He is a young and vibrant personality that resonates perfectly with the Idea Cellular brand. Abhishek has been endorsing the brand since 2008 and has been instrumental in making it a household name. His charm, wit and style have been instrumental in making the brand stand out from its competitors.
He has a great fan following and is well-known for his humorous approach to life. His ability to solve complex problems with simple solutions, as seen in the “What an Idea Sirji” campaign, has made him the perfect face for the brand. His likability ensures that the brand’s message is received and resonates with the target audience.
Abhishek Bachchan has been a great asset to the Idea Cellular brand. And he has made it one of the most recognizable brands in India.
Videocon D2H
It is no surprise that Videocon D2H chose Abhishek Bachchan as their brand ambassador in 2010. With his charming good looks, dashing personality and successful career spanning over a decade, Abhishek is the perfect fit for the brand. He has a unique ability to connect with the audience and is respected by people from all walks of life.
Abhishek’s association with Videocon d2h is a testament to his success as a brand endorser. He has been endorsing various products for several years now and has managed to create a strong bond between himself and the brands he endorses. His endorsement of Videocon D2H further cements his place in the advertising and brand endorsement world.
Prestige
In 2013, Abhishek collaborated with the kitchen appliances brand, Prestige. The power couple Abhishek Bachchan and Aishwarya Rai Bachchan were selected as the brand ambassadors of Prestige in 2013. The two were the perfect choice for Prestige as their love and togetherness truly reflect the brand’s tagline – ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.
Abhishek’s easygoing and friendly nature make him the perfect ambassador for Prestige. His penchant for cooking and down-to-earth attitude has helped the brand reach out to a wider audience. He has managed to promote the brand in an effective manner, showcasing the products in a way that appeals to modern-day consumers.
LG Home Appliances (2019)
In 2019, LG home appliances roped in Abhishek Bachchan as its brand ambassador. As the Vice President of Marketing for LGEIL, Girish Bapat, states, Abhishek’s sophisticated and upscale image fits perfectly with LG’s image of innovation and caring for its customers.
Abhishek’s appeal also spans all demographics, making him a great choice for the brand. With his aura of an innovative thinker and caring personality, Abhishek is the perfect representative for LG’s range of home appliances.
Abhishek has been signed on with LG as its brand ambassador for two years, and the media mix for the campaign includes television, press, outdoor, road shows, and strategic events.
As we celebrate Abhishek’s birthday today, let’s raise a toast to his success as a brand endorser. And wish him all the best in his future endeavors. Here’s to Abhishek, who has left a lasting impression on us with his infectious energy and charismatic nature.
So let’s take a moment to honor him with the words of Kennedy, “Leadership and learning are indispensable to each other.”
Cheers to Abhishek Bachchan!
