Bollywood actor Ranbir Kapoor is set to enhance 7UP image as the brand ambassador. Kapoor will play a key role in elevating its appeal by collaborating on the brand’s new ‘Super Duper Refresher’ initiative in India.
Ranbir Kapoor as the Brand Ambassador of 7Up
7UP, a renowned beverage brand, proudly welcomes Ranbir Kapoor as its distinguished new brand ambassador. This collaboration promises to blend the invigorating essence of 7UP with Ranbir Kapoor’s charismatic charm, creating a perfect synergy set to unfold in the summer of 2024.
In this exciting partnership, Ranbir Kapoor, alongside 7UP, will play a pivotal role in advancing the brand’s innovative Super Duper Refresher positioning in India. This association reflects 7UP’s commitment to crafting a refreshing narrative that resonates with audiences nationwide.
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Ranbir Kapoor’s involvement with 7UP marks another significant stride for the brand in weaving a compelling story that connects with audiences across the country. Stay tuned as he takes center stage in 7UP’s upcoming Super Duper Refresher TVC, poised to captivate audiences on both traditional and digital platforms nationwide.
What do experts have to say about this partnership?
Shailja Joshi, category lead, cola and flavours, PepsiCo India, said, ” The Super Duper Refresher positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7UP and we cannot wait to create magic on-screen together in the upcoming summer season.”
Kapoor added, “I am absolutely thrilled to join the 7UP family. There is a certain vibe to 7UP as a brand especially the positioning of super-duper refresher as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”
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Conclusion
In conclusion, the collaboration between 7UP and Ranbir Kapoor signifies an exciting chapter for both the beverage brand and the acclaimed Bollywood actor. As they join forces to amplify the brand’s Super Duper Refresher positioning in India, the partnership aims to create a refreshing narrative that resonates with a diverse audience. With Ranbir Kapoor set to feature prominently in 7UP’s upcoming Super Duper Refresher TVC, the stage is set for a dynamic blend of 7UP’s invigorating spirit and Kapoor’s charismatic appeal to unfold across traditional and digital platforms nationwide. This partnership anticipates bringing a new level of energy and excitement to the summer of 2024, leaving a lasting impression on consumers and reinforcing 7UP’s commitment to delivering a refreshing experience.
