Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the brand. Known for her confident and relatable style, Padda perfectly embodies Mia’s philosophy of celebrating individuality and self-love.
Mia by Tanishq X Aneet Padda
“Precious, Every Day” – Celebrating Everyday Brilliance
The association is marked by the launch of Mia’s festive campaign, “Precious, Every Day.” The campaign emphasizes that jewellery is not just for milestones or special occasions—it’s a symbol of confidence and self-expression for everyday moments.
The Campaign Film: A Story of Self-Love
Conceptualised by Famous Innovations, the campaign film showcases Aneet Padda adorning Mia’s jewellery with care as she prepares for an evening. When her sister asks about her plans, she playfully replies that she is celebrating herself. The narrative reinforces the campaign’s message: recognizing one’s own brilliance and cherishing time with oneself.
Also Read: Ranbir Kapoor, Karan Johar & Triptii Dimri Steal the Spotlight in Myntra’s Festive Campaign
Showcasing Mia’s Manifest Collection
In the film, Padda is seen wearing a choker from Mia’s Manifest collection, inspired by classic motifs such as palace arches, paisley, and lotus designs. The collection features a mix of gold, natural diamonds, pearls, multi-colored sapphires, and aventurine quartz, offering jewellery that blends tradition with contemporary elegance.
What the Brand and Ambassador Say
Shyamala Ramanan, Business Head of Mia by Tanishq, stated:
“Women today are confidently cherishing self-love, not just for milestones but in the everyday. Aneet Padda embodies this new voice of celebration, making her the perfect face for Mia.”
Aneet Padda shared her excitement, saying:
“I’m thrilled to be the face of Mia. The brand celebrates oneself and the everyday sparkle within us. You don’t need a milestone to wear it—just look in the mirror and feel precious every day.”
Mithila Saraf, CEO of Famous Innovations, added:
“The campaign reflects the truth of every woman who knows she’s special every single day. Mia’s jewellery is a symbol of self-love and confidence, with no occasion needed to enjoy it.”
Why This Campaign Matters
Mia by Tanishq’s “Precious, Every Day” campaign resonates with the modern woman who seeks to celebrate herself daily. By highlighting individuality, self-confidence, and everyday luxury, Mia positions jewellery as more than an accessory—it’s a reflection of self-worth and empowerment.
