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Bewakoof welcomes Rashmika Mandanna as the Brand Ambassador

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Bewakoof, a TMRW brand, proudly announces the association with actor Rashmika Mandanna as its brand ambassador. Rashmika will represent Bewakoof’s diverse women’s collections, chosen through a social media poll engaging the 1.7 million-strong Instagram community.

Bewakoof welcomes Rashmika Mandanna as the Brand Ambassador
Source: Bewakoof Instagram

Rashmika Mandanna is the brand ambassador of Bewakoof

Bewakoof, a TMRW brand, has recently initiated a long-term collaboration with Rashmika Mandanna. The acclaimed actor is set to become the prominent face of the brand, representing an extensive array of women’s collections, including t-shirts, shirts, hoodies, joggers, and various other fashion apparel and accessories.

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The selection of the brand ambassador, Rashmika Mandanna, was carried out through a social media poll within the robust Instagram community, boasting a significant 1.7 million followers. This engagement underscores Bewakoof’s commitment to involving its audience in key decisions.

In addition to the partnership announcement, Bewakoof has introduced a compelling new campaign titled ‘All Eyes On You’. This unveiling aligns with the brand’s efforts to create a captivating and impactful presence in the fashion industry, leveraging the influence of Rashmika Mandanna.

What do experts have to say about this partnership?

Bewakoof welcomes Rashmika Mandanna as the Brand Ambassador
Prabhkiran Singh

Prabhkiran Singh, Founder, Bewakoof, said, “Bewakoof specialises in creating fashion-forward apparel that scores high on the design quotient. This is our primary right to win in a highly competitive category. This and our capability of creating excellent product-market fit! We have done this with the men’s wear category and are all set to further strengthen it within the women’s casual and expression-wear category.

Singh further added, “Our partnership with Rashmika Mandanna is crafted keeping this goal in mind. She is a lot more than just a face of the brand. Rashmika is a near perfect embodiment of the aspirational, conscientious, experimental brand image we want to create. Savvy, fashionable, effortless and endearing- she lends her ingenuity to co-create with us. The next 12 months are fraught with excitement for all of us at Bewakoof. Our aim is to take over our consumers’ hearts and wardrobes.

Prashanth Aluru, CEO and Co-founder, TMRW, said, “In line with our Founder-first ethos, we partnered with Prabhkiran and his team to identify the opportunity to scale Bewakoof with the Gen-Z and Millennial Women consumer with increasing demand for Expressive Wear that embodies various pop culture and fandom themes. With a goal to double down on the opportunity to solve for the new age Women consumer, we found the perfect partner in Rashmika Mandanna who has an immediate emotional connect with her audience with a trendy and fashionable style quotient that is contemporary and relatable. Together we are confident of setting new benchmarks for Women’s wardrobe choices”

Bewakoof welcomes Rashmika Mandanna as the Brand Ambassador
Prashanth Aluru
Bewakoof welcomes Rashmika Mandanna as the Brand Ambassador
Rashmika Mandanna

Mandanna said, “It’s always exciting to work with a team that is so filled with brilliant ideas! Not only did I love the collection, but the high-energy, colourful and bubbly shoot theme is something that I identified with almost instantly. I look forward to working with the brand to create some fun fashion.”

Also Read: Kalyan Jewellers launches a multi-starrer Diwali campaign.


As Bewakoof embarks on this exciting venture with Rashmika Mandanna, the brand not only secures a dynamic ambassador but also reinforces its commitment to a diverse and fashionable future. The partnership, marked by a meticulous social media poll involving the 1.7 million-strong Instagram community, reflects a brand that values the opinions of its audience. With Rashmika set to epitomize Bewakoof’s women’s collections and the unveiling of the captivating campaign, ‘All Eyes On You,’ the brand paves the way for a vibrant and trendsetting journey ahead. Together, Bewakoof and Rashmika Mandanna invite you to join them in this stylish expedition, where fashion meets charisma, and the spotlight is on innovation. Stay tuned for a blend of elegance, comfort, and fashion-forward statements that define the essence of Bewakoof.

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