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HomeThink TankCampaign DissectionKalyan Jewellers launches a multi-starrer Diwali campaign.

Kalyan Jewellers launches a multi-starrer Diwali campaign.

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Kalyan Jewellers has ushered in the festive spirit of Diwali by unveiling a star-studded campaign, showcasing their esteemed brand ambassadors. The campaign boasts global brand ambassador Katrina Kaif, along with national brand ambassador Amitabh Bachchan, joined by Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna, and Shiva Rajkumar.

What is Kalyan Jewellers Star-Studded Diwali Campaign?

The Kalyan Jewellers Star-Studded Diwali Campaign is an exciting celebration of Diwali, featuring global brand ambassador Katrina Kaif and national brand ambassador Amitabh Bachchan. As part of this campaign, the brand has introduced specially curated gold coins with designs of Lord Ganesha and Goddess Lakshmi in 22-carat and 24-carat options. These limited edition coins come in various weights, ranging from two to eight grams, offering customers a personalized shopping experience.

Also Read: Shoppers Stop Launches ‘We-Time Wali Diwali’ Campaign with Rakul Preet

In line with their #TraditionOfTogetherness campaign, the ad film highlights the importance of celebrating relationships and pays homage to India’s diverse culture and traditions that bring families together during this auspicious time of the year. The campaign ad showcases Katrina, Nagarjuna, and Rajkumar as siblings, while also portraying the enduring love between Amitabh and Jaya Bachchan, complemented by Kalyani as their granddaughter. Additionally, it features Rashmika with Ganesan, illustrating the father-daughter relationship. This campaign brings together a star-studded cast to create a memorable and heartwarming Diwali experience.

In a remarkable first-time collaboration, Katrina Kaif, Nagarjuna, and Rajkumar come together on screen, portraying siblings in the 1-minute campaign ad. The ad film beautifully captures the enduring romance between the iconic couple, Amitabh and Jaya Bachchan, with Kalyani Priyadarshan playing the role of their granddaughter. Simultaneously, the film also showcases Rashmika Mandanna alongside Prabhu Ganesan, portraying a heartwarming father-daughter relationship. This star-studded campaign ad creates a captivating and touching portrayal of relationships during Diwali.

Also Read: Dhara Celebrating Love, Food, And Compliments with #TareefonKaTyohar Festive Campaign

What do experts have to say about this campaign?

Ramesh Kalyanaraman

Speaking about the campaign, Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said, “We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, portrayed by our iconic brand ambassadors and legendary superstars.”


In conclusion, Kalyan Jewellers’ Star-Studded Diwali Campaign is more than just a jewelry ad; it’s a heartfelt tribute to the spirit of Diwali and the importance of celebrating relationships. With a brilliant ensemble cast featuring Katrina Kaif, Amitabh and Jaya Bachchan, Nagarjuna, Rajkumar, Kalyani Priyadarshan, Rashmika Mandanna, and Prabhu Ganesan, the campaign beautifully captures the essence of this festive season.

Moreover, as part of their Diwali offer, Kalyan is making the festive season even more special by offering a complimentary one-gram gold coin for every Rs. 50,000 spent, applicable on a minimum purchase of Rs. 1 lakh. This generous offer is a perfect way to add a touch of sparkle and tradition to your Diwali celebrations.

So, as you prepare to celebrate the Festival of Lights, consider adding a touch of elegance and tradition to your festivities with Kalyan Jewellers. Their Star-Studded Diwali Campaign, combined with the enticing Diwali offer, is the perfect way to make this Diwali truly special. Embrace the joy of togetherness, cherish your relationships, and add a little extra shine to your celebrations with Kalyan Jewellers.

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