“Agar apni zindagi ka steering wheel apne haath mein nahi lenge, toh koi doosra driver seat par baith jayega.” (If you don’t take control of the steering wheel of your life, someone else will take the driver’s seat.) This iconic dialogue from Alia Bhatt’s movie, Dear Zindagi, resonates with her journey as a brand endorser. Alia has not only taken control of her life as an actor but has also become a force to be reckoned with in the advertising world. Her charismatic personality, commercial appeal, and social relevance have made her the most sought-after celebrity for brand endorsements. From being the face of Lux to becoming the brand ambassador for cosmetic brands like Maybelline, Alia’s brand endorsement journey is a tale of glamour and success.
But there is more to Alia than just her acting and endorsement career. She has also ventured into entrepreneurship with her own clothing line Ed-A-Mamma and production company Eternal Sunshine Productions and is also passionate about environmental causes. In this blog, we will take a deep dive into Alia Bhatt’s brand endorsement journey and explore how she has become the ultimate brand ambassador in India.
Maybelline
In 2013, Maybelline, also known as Maybelline New York announced Alia Bhatt as its brand ambassador, stating that she represents the young, fashionable, decisive, and trend-conscious girl who loves to dress up and wear bold styles. The brand’s innovative approach to beauty and youth connect was evident in their campaign where they created India’s first-ever crowd-sourced kiss song, featuring over 6,000 women’s kisses contributed on Facebook. The special music video showcases Alia Bhatt along with five different personalities representing the brand’s philosophy. With her happy, cheerful, and energetic personality, Alia is a perfect fit for Maybelline’s target audience, and the Baby Lips Kiss Song campaign successfully engaged the consumers with the brand.
Samsung
Alia Bhatt was appointed as the brand ambassador of Samsung’s premium Galaxy range of smartphones in India on August 18, 2021. She has since been featured in advertisements for Samsung’s Galaxy Z foldable phones and promoted the Samsung Global Goals app, which allows users to contribute to various causes. Alia Bhatt’s youthful and tech-savvy image aligns well with Samsung’s focus on innovation and technology, making her a perfect fit for the brand.
Philips
Alia Bhatt is the brand ambassador for Philips’ beauty range and has endorsed the company’s hair appliances and depilation devices. The company believes that Alia’s association will take the style revolution among new-age Indian women to the next level. Given Alia’s popularity and her appeal among young women, she is a perfect fit for Philips as the company focuses on promoting its innovative beauty solutions. Recently, Philips launched a new campaign called #YourHairYourWay for its hair straightening range, featuring brand ambassador Alia Bhatt. The campaign encourages women to confidently embrace their own sense of style while using Philips technology that cares for their hair.
MakeMyTrip
Alia Bhatt is one of the brand ambassadors for MakeMyTrip, a popular online travel company from India. She was announced as a brand ambassador along with Ranveer Singh in 2016. Alia has appeared in various television commercials and campaigns for MakeMyTrip. Being a youth icon and a popular actress in India, she connects well with the target audience of MakeMyTrip, which includes a large number of young travelers. Her vibrant and lively persona complements the brand image of MakeMyTrip, which aims to provide hassle-free and enjoyable travel experiences to its customers.
LUX
Alia Bhatt is the brand ambassador of LUX, a Unilever-owned brand primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925 and has been associated with Bollywood stars for a long time. Alia Bhatt’s fresh, youthful and versatile image perfectly resonates with the brand’s image. With her natural charm, confidence, and elegance, Alia Bhatt has been able to connect with the brand’s target audience and promote its range of beauty soaps and products in various TV commercials and campaigns.
Aurelia
Alia Bhatt is also the brand ambassador of Aurelia, an Indian ethnic wear brand owned by TCNS Clothing Co. Ltd. The collaboration aims to promote the brand’s ethos of effortless style and redefine ethnic wear. Alia Bhatt’s youthful and modern image aligns well with the brand’s target audience. She portrays the same ethos through her onscreen and off-screen presence seamlessly.
In 2022, Aurelia launched its first digital campaign ‘Be Compliment Ready’ featuring Alia Bhatt, emphasizing the beauty of effortless styling and inspiring women to be themselves. Alia’s contagious personality and Aurelia’s elegance give the viewer a sense of vibrancy, fun, and delight.
Uber Eats
Alia Bhatt was appointed as the first-ever brand ambassador for Uber Eats in India in 2018. The company chose her because of her unique style and agility as an actor, which aligns with Uber Eats’ DNA. As a youth icon, Alia Bhatt perfectly represents the brand’s target audience in India. She has appeared in many of Uber Eats’ commercials and campaigns, and “Everyday Moments” is one of them. The partnership with Alia Bhatt laid the foundation for a host of brand interventions in the following year. Alia Bhatt’s association with Uber Eats perfectly reflects the company’s focus on building and strengthening its presence in India.
Sunfeast Dark Fantasy
Further, Alia Bhatt is also the brand ambassador of Sunfeast Dark Fantasy, a snack brand known for its premium chocolate crème flavored biscuits and cakes. The brand has positioned itself as the ‘New Meetha’ and Alia Bhatt has been featured in its commercials showcasing the irresistible chocolate experience of its products. The Chief Creative Officer of FCB Ulka, Swati Bhattacharya, praised Alia Bhatt’s portrayal of a girl addicted to chocolates, which beautifully captures the idea of ‘Everyday Chocolate Cravings’ and establishes Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia Bhatt’s popularity and youthful image make her a perfect fit for Sunfeast Dark Fantasy’s target audience.
mCaffeine
Alia Bhatt is also the face of mCaffeine, India’s first caffeinated personal care brand. The D2C brand aims to expand its millennial outreach with this association with the youth icon. Bhatt is a perfect fit for the brand’s sustainable and empathetic ethos, and she represents the generation the brand caters to. mCaffeine’s range of body scrubs and body washes contains caffeine, which is the brand’s single ingredient. The campaign “Every shower you take is now a coffee date.” featuring Bhatt promotes mCaffeine’s Coffee Body Scrub and Coffee Body Washes, which aim to transform the daily shower ritual into a coffee shower date. The ad film, with its upbeat music, stunning visuals, and Bhatt’s pan India appeal, captures mCaffeine’s brand tonality and is set to be ground-breaking with its innovative pitch of caffeinated showers as self-dates.
Ed-a-mamma
Ed-a-mamma, Alia Bhatt’s her own sustainable kidswear brand, has a unique story behind its creation. It all started with a story series about a little dog named Ed and his mamma, a little girl, created by Alia. The idea was to create a universe where this little girl and her dog go out on adventures and save the planet from ecological harm. From there, the team came up with the idea of Ed-a-mamma, a conscious clothing line that will be turned into stories and later made into a video series. The brand’s focus on nurturing a love of nature in children is reflected in every garment, which is made out of completely natural fibers, and even the buttons are not made of plastic. With its commitment to sustainability and ethical clothing, Ed-a-mamma is a unique and inspiring brand that stands out in the crowded children’s wear market.
In addition to the brands mentioned earlier, Alia Bhatt is also the brand ambassador of Cadbury, Cornetto, Flipkart, Lays, Garnier, Manyavar, Frooti, PhonePe, Duroflex, Tresemme, Hero MotoCorp, Sunsilk, Nokia, and Gionee. Her association with these top-notch brands showcases her immense popularity and credibility in the advertising industry. It’s no wonder that Alia Bhatt is considered one of the most bankable celebrities in India today. Her brand endorsement journey has not only been successful but has also been an inspiration for many aspiring actors and entrepreneurs. On her special day, we wish Alia Bhatt a very happy birthday and applaud her for her remarkable journey as a versatile actor, entrepreneur, and the ultimate brand ambassador in India.
