In a recent announcement, Hilton, the American multinational hospitality company, revealed that Bollywood actress Deepika Padukone has been chosen as its global brand ambassador. The official Instagram account of Hilton introduced Deepika as the face of their new campaign, ‘Hilton. For The Stay. ‘ The decision was influenced by Deepika’s notable journey in the entertainment industry and her strong connection with the aspirations and values of Indian travelers.
Deepika’s Perspective on The Stay Experience
Deepika Padukone expressed her pride in partnering with Hilton and emphasized the significance of a hotel stay. She said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can absolutely make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.”
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Insights from Hilton’s Chief Marketing Officer, Mark Weinstein
Mark Weinstein, Hilton’s Chief Marketing Officer, also shared insights on why Deepika Padukone was considered the ‘ideal brand ambassador for Hilton and said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton. Through our partnership we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences. The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”
Deepika’s Diverse Brand Collaborations
Beyond her role with Hilton, Deepika Padukone has made a mark in the global fashion and technology domains. Becoming the ambassador for UK-based Dyson Hair Care technologies in August 2023 showcases her diverse brand collaborations. Her previous affiliations with prestigious designer brands like Cartier and Louis Vuitton, coupled with appearances at high-profile events like the Met Gala and the Cannes Film Festival, have solidified her status as a recognizable figure in Hollywood.
Hilton’s ‘For The Stay’ campaign: Strategic Move in the Indian Market
Hilton’s ‘For The Stay’ campaign, featuring Deepika Padukone, aligns with the company’s strategy to strengthen its position in the Indian market. With 25 operating hotels and 17 in the pipeline in India, Hilton aims to triple its estate in the coming years. The global partnership with Deepika reflects Hilton’s commitment to increasing brand visibility and delivering exceptional hospitality experiences to a diverse audience.
Conclusion
The collaboration between Deepika Padukone and Hilton signifies a promising venture for both the actress and the hospitality giant. With Deepika’s star power and Hilton’s commitment to providing exceptional stays, the partnership is poised to create lasting impressions in the minds of travelers globally. As Hilton expands its presence in India, the ‘For The Stay’ campaign featuring Deepika Padukone is set to inspire and resonate with a wide audience, inviting them to embark on memorable journeys with Hilton.
