BlackZone Mobiles has unveiled a significant partnership with Bollywood star Mouni Roy. She will serve as the distinguished brand ambassador for BlackZone’s feature phones and smartwatches categories, marking a strategic alliance in the realm of technology and entertainment.
Mouni Roy as the brand Ambassador for BlackZone Mobiles
Partnership Announcement:
BlackZone Mobiles has unveiled a strategic collaboration with Bollywood sensation Mouni Roy. In her capacity as the distinguished brand ambassador, Mouni Roy will represent BlackZone’s feature phones and smartwatches categories, solidifying a significant alliance between the realms of entertainment and technology.
Marketing and Branding Strategy:
This partnership is geared towards amplifying BlackZone’s market presence and bolstering its reputation for innovative designs, cutting-edge technology, and competitive pricing strategies. Mouni Roy’s involvement will be instrumental in spearheading advertising campaigns, branding initiatives, and social media engagement throughout the upcoming year.
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Commitment to ‘Make in India’:
As a proud participant in the ‘Make in India’ initiative, BlackZone is committed to expanding its footprint beyond urban hubs, penetrating smaller cities and towns across the nation. The collaboration between Mouni Roy and BlackZone underscores a pivotal moment in the brand’s evolution, underscoring the significance of nurturing local talent and fostering innovation.
Local Manufacturing and Innovation:
Situated in Sonipat, Haryana, BlackZone’s manufacturing facility symbolizes its dedication to promoting local employment opportunities and driving technological advancements within the region. By prioritizing domestic production of feature phones and smartwatches, BlackZone aims to spearhead India’s tech revolution and contribute to the nation’s growth trajectory.
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What do experts have to say about this campaign?
Karan Thukral, chairman of BlackZone Mobiles, stated, “It is with great pride that we announce our collaboration with Bollywood Icon Mouni Roy, an actor par excellence of today’s times. Ms. Roy’s vibrant personality and influential social media footprint are perfectly aligned with our mission to forge a deeper connection with audiences across India. Her grace and sophistication perfectly encapsulate our brand ethos.”
Kannav Thukral, MD, BlackZone Mobiles, remarked, “Our commitment to excellence is reflected in our sleek designs and the advanced features of our products. As a ‘Make in India’ advocate, we are focused on creating exceptional mobile devices that combine superior quality with affordability, ranging from our budget-friendly 4G feature phones to our stylish and practical smartwatches, all of which showcase the pinnacle of Indian manufacturing prowess.”
“BlackZone is more than just a brand to me, it epitomises style itself. Each mobile offers an array of vibrant colours, and features distinctive characteristics,” shared Mouni Roy.
Conclusion
In conclusion, the strategic partnership between BlackZone Mobiles and Bollywood luminary Mouni Roy marks a significant milestone in the intersection of entertainment and technology. With Mouni Roy as the distinguished brand ambassador, BlackZone aims to elevate its market presence, enhance its product offerings, and contribute to India’s technological evolution. This collaboration underscores BlackZone’s commitment to innovation, indigenous talent, and the ‘Make in India’ initiative, positioning the brand as a frontrunner in the dynamic landscape of mobile technology.
